> AFL's audience and growth boss to take extended leave
> FFA's new esports league to be shown on Fox Sports, Twitch
> Melbourne's White Night festival scores energy partner
> "Business as usual" as Healthway merges with Lotterywest
> Baseball Australia signs new airline to top-tier deal
> Naming rights deals for three motorsport championshipsRead more
Reigning NRL champions the Melbourne Storm will post a 35% sponsorship revenue increase in 2018 and are on-track for a record number of sponsors and members, according to commercial director Ben Dunn.Read more
Entertainment and ticketing company TEG Live will scale up its focus on esports with the return of the Intel Extreme Masters, the largest live esports event ever held in Australia.Read more
Brad Paatsch, the chief operating officer of Perth Stadium and the architect of the venue's sponsorship deals, has been made redundant as part of an organisational restructure as the stadium moves from a development to an operational footing.Read more
Growing international currency exchange group WorldFirst has linked with Rugby Australia's men's Sevens team in a deal aimed at boosting its brand awareness.Read more
Carlton swung strongly back into profit in 2017 despite a near-million dollar hole in its sponsorship revenue caused by the "financial demise" of former major sponsor CareerOne, which the club is still chasing for overdue fees.Read more
Opera Australia has appointed former Sydney Symphony Orchestra commercial boss, Yvonne Zammit, to a new role overseeing OA’s partnerships, PR, government and events teams.Read more
Popcar, a car-sharing challenger brand, will use its new partnership with the Cronulla Sharks to lift its brand recognition in southern Sydney.Read more
Vodafone has signed its first cultural partnership since re-introducing sponsorship into its brand strategy, becoming one of six new major sponsors of this year's Sydney's Gay and Lesbian Mardi Gras.Read more
The NBL's entertainment value and growing attendances deserve to earn a larger slice of broadcast dollars, according to executive director Larry Kestelman, who claims his league is booming while “other sports are struggling to get audiences to live events."Read more
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