Brumbies add five early-season sponsors
Five new sponsors have signed on with the ACT Brumbies in the opening weeks of the 2018 Super Rugby season covering sectors including banking, energy and law.Read more
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GC2018 hauls in $91m in sponsorship, but Beattie still bitter on banks
Commonwealth Games organisers have revealed the event beat its sponsorship targets to generate $91 million in revenue, though the strong result has not stopped GC2018 chairman Peter Beattie from taking a parting swipe at Australia's big banks for failing to join the party.Read more
Surf Live Saving Australia renews two key partners
Paint icon Dulux and watercraft multinational BRP have both signed long-term partnership renewals with Surf Life Saving Australia.Read more
AFL, Etihad Stadium and women's sport win big as Victoria unlocks war chest
Etihad Stadium will be transformed into a "state-of-the-art entertainment venue" and a host of AFL clubs will receive infrastructure boosts as part of a $500 million commitment to sport outlined in the Victorian state budget.Read more
Cricket Australia scores $1.2 billion pay-day; sponsors weigh impact on audience
Cricket Australia's $1 billion-plus media rights deal could have important knock-on effects for sponsors by reducing free-to-air audiences as more matches move to paid or digital platforms, say media analysts.Read more
Port expands its Tyrepower and Swan Wines deals
Tyrepower will become the official coaches' partner of Port Adelaide until at least 2021 as part of an extended deal with the AFL side, which has also secured an increased commitment from a leading wine supplier.Read more
Healthway downgrades Margaret River Pro support amid merger
The World Surf League's Margaret River Pro will go forward without a naming rights sponsor in 2018, with WA Government agency Healthway stepping back from its decade-long title partnership.Read more
AOC on-track for $62.5 million sponsorship haul for Tokyo
The Australian Olympic Committee has unveiled an ambitious sponsorship revenue target of $62.5 million for its Tokyo 2020 Olympics cycle and is set to announce two new partnerships.Read more
SponServe looks for global growth
Australian sponsorship software firm SponServe has raised $1.3 million to fund international expansion and to broaden its service offering.Read more
Bupa makes women's sport entrance with netball play
Bupa will become a major sponsor of the Melbourne Vixens and Netball Victoria's largest netball pathways program as part of a wide-ranging new deal with the state association.Read more
