Crows keep on kicking goals with five blue-chip brands
AFL side Adelaide has secured partnerships with five new sponsors, including Statewide Super, McDonald's and multinational tyre brand Bridgestone.Read more
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Sharks sign two and tick over 15,000 members
NRL outfit Cronulla has signed a new cloud computing and technology partner and upsold an existing sponsor to become the first supporter of its new community initiative.Read more
Another high-profile departure from Holden’s marketing and sponsorship team
Mark Harland, Holden's marketing boss and the man in charge of its multi-million dollar sponsorship strategy, has left the company as it continues to suffer sales decline.Read more
Rugby Australia posts mixed results after "incredibly difficult" year
Rugby Australia has posted a $3.8 million deficit in 2017 despite a 13% uptick in sponsorship revenue, with legal costs related to the Super Rugby saga and poor ticket sales taking a toll.Read more
Samsung and NAB launch sponsorship-led marketing campaigns
Samsung has used the Commonwealth Games as a vehicle to launch its newest brand campaign, featuring both its partnerships with Netball Australia and ex-Diamonds captain Sharni Layton.Read more
Dark Mofo capitalises on rapid growth with raft of new partners
Tasmanian cultural festival Dark Mofo has signed new sponsors across the key automotive, fashion and property development categories for an expanded program of events for 2018.Read more
Kids' play: AFL to link with Disney's Marvel to bolster family offering
AFL commercial boss Kylie Rogers says a new season-long partnership with Walt Disney entertainment brand Marvel will take the code's engagement with kids and families to "the next level".Read more
Craft beer entrant signs second sports sponsorship
Brick Lane, a new independent brewery backed by several major sports stars and senior business executives, has agreed a new partnership with the Melbourne Rebels.Read more
"Watch this space" – AFL hints at end of Etihad naming rights deal
AFL chief executive Gillon McLachlan has refused to be drawn on whether the code will seek a renewal of its Etihad Stadium naming rights or go 'clean-skin' now that it controls the venue.Read more
Bullying inquiry costs and Telstra ambush marketing case costs AOC $2 million
The Australian Olympic Committee has revealed it spent more than $2 million on legal costs and dispute resolution in 2017 due to its unsuccessful court battle with its former sponsor Telstra, and the high-profile claims of bullying in the organisation.Read more
