The heads of marketing at two of Australia's most innovative brands will discuss their sponsorship strategies and the future of partnerships at next month's Sponsorship News Conference in Melbourne.Read more
Seek, Optus and a raft of other Commonwealth Games sponsors have kicked off activations to coincide with the launch of the Gold Coast event, which delivered a ratings win for Seven with the opening ceremony.Read more
Nexba, the fast-growing 'anti-sugar' beverage company, has partnered with Westpac Life Saver Rescue's innovative drone rescue initiative.Read more
Koala, a leading mattress company known for its innovative marketing strategy, has agreed a long-term partnership with Rugby Australia.Read more
The National Basketball League has set a new attendance record for its grand final series, on top of strong growth in both broadcast and match attendance through the 2017-18 season. The League also added some key new sponsors during the season.Read more
Melbourne FC has unveiled plans to end its involvement with poker machines in a move that will cost the club $11.6m in gaming-related revenue, but Demons CEO Peter Jackson is confident the shortfall can be more than replaced by new initiatives.Read more
The Australian Turf Club has signed a trio of major new partnerships, with a real-estate firm, a premium retailer and a multinational automotive brand taking over naming rights slots for several Autumn Carnival races.Read more
Techfront Australia chief Neil Maxwell says the signage and sports technology firm will be able to accelerate its global expansion plans after an injection of funds from one of the world's largest private equity firms.Read more
The Adelaide Crows have doubled down on their non-traditional revenue strategy, with new esports and media production ventures, while two key partners have re-signed with the AFL side.Read more
Ashes naming rights sponsor Magellan has become the first sponsor to cancel its Cricket Australia partnership because of the ball-tampering saga, in a move that will potentially cost Cricket Australia $15 million in future sponsorship revenue.Read more
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