Southern Cross Austereo's move to acquire part of junior telco OVO for $5 million will allow OVO to "escalate" its push into the sports sponsorship and media rights space, says OVO chief executive Matt Jones.Read more
TV viewership for the opening days of the Seven Network’s 2018 Australian Open coverage has been unaffected by skyrocketing digital and streaming metrics.Read more
AFL Women's apparel and merchandise will be retailed nationally at Rebel Sport as part of the sports chain's expanded alliance with the national league.Read more
Craft brewing company Gage Roads has signed on as the official beer of the Sydney Sevens tournament in a deal which makes Rugby Australia the first national football code to partner with a craft beer brand.Read more
Hungry Jack's will become the presenting partner of Riot's Oceanic Pro League gaming competition in what is believed to be the largest sponsorship in Australian esports to-date.Read more
Industry superannuation fund Media Super has become one of the largest supporters of the Australian Chamber Orchestra, committing $2 million towards the ACO's Instrument Fund.Read more
Esports team Avant Gaming has secured expanded partnerships with two key sponsors, including a major FMCG brand, and the chief of team part-owner Bastion says the real test of esports’ will be its success with sponsors from outside its traditional areas.Read more
Holden will promote Surf Live Saving Australia safety initiatives through more than 200 dealerships nation-wide as part of a new top-tier deal which fills an 18-month gap in SLSA's partner roster.Read more
The 2018 Australian Open today launched with two of the event's largest sponsors rolling out new sponsorship initiatives and organisers aiming for more than 1.2 million attendees.Read more
Midsumma Festival, Australia's second-largest annual LGBTQI event, has secured its best-ever roster of partners, including new sponsors Instagram and Swisse.Read more
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