Five of Cricket Australia's largest sponsors have publicly backed the organisation after it handed down "significant penalties" to players at the centre of the ball-tampering scandal. However, the Commonwealth Bank will join Weet-Bix in severing ties with Steve Smith, Sponsorship News can reveal.Read more
Samsung has signed on to sponsor the AFL in its first deal under new chief marketing officer, Josh Grace, who has been handed a remit to "spearhead the evolution" of Samsung's partnerships.Read more
The Nine Network has stolen a march on Channel Seven, nabbing the exclusive TV and streaming rights to "all premium tennis played in Australia" from 2020 in a deal with widespread ramifications for the Australian sports landscape.Read more
Australian spirits distillery Archie Rose has made a major foray into the cultural sector, signing new sponsorships with five major art galleries and film festivals.Read more
Andrew Woodward, the leading sponsorship consultant who handled Visa's global controversies with FIFA and Michael Phelps, is the latest addition to May's Sponsorship News Conference, which will feature a panel on how to react when sponsorship and controversy collide.Read more
David Warner is set to lose his six-figure endorsement deal with consumer electronics brand LG, while sponsors are also preparing to cut Steve Smith loose in the wake of Australian cricket's ball-tampering saga.Read more
eBay has appointed Julie Nestor, the architect behind American Express's local partnerships strategy, as its new chief marketing officer.Read more
McDonald's has signed new partnerships with at least three AFL clubs in a move that will see it support its league-wide deal with game-day leveraging.Read more
At least one major sponsor of Cricket Australia has decided to walk away following the ball-tampering scandal that has engulfed the sport, but the most immediate brunt of the commercial damage will be borne by the players at the heart of the incident.Read more
Holden has further committed to its strategy of backing women's sport, today becoming the inaugural naming rights sponsor for the first-ever women's NRL competition.Read more
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