Lion's XXXX Gold beer brand will become naming rights sponsor of the newly-established 'XXXX Derby', played between the NRL's Broncos and Cowboys, after signing long-term renewals with both Queensland teams.Read more
La Trobe University and AFL side Carlton will launch one of the most comprehensive partnerships in Australian sport after agreeing an expanded five-year alliance.Read more
The Sydney Biennale has enjoyed strong retention and signed a handful of new international sponsors for its 2018 edition, which kicks off this week.Read more
The Melbourne Storm has become the latest sporting outfit to link with an independent brewery, agreeing a multi-year deal with a new company partly-owned by Storm star Billy Slater and a handful of sports marketing heavy hitters.Read more
McDonald's will become an official partner of the AFLW for the first time, as part of a five-year sponsorship extension with the AFL.Read more
Tennis Australia will revamp its technology, and data sponsorship categories as part of an overhaul that’s expected to help push its sponsorship revenue well over $100 million this year.Read more
The Sydney Symphony Orchestra has appointed three new staff in leadership positions across sponsorship, philanthropy and external relations as part of an organisational reshuffle under new CEO, Emma Dunch.Read more
Outspoken Hawthorn president Jeff Kennett has criticised the AFL's commitment to international expansion, saying that efforts to grow the game in China are a "waste of time and money."Read more
The World Surf League has scored new partnerships with Australian telco Boost Mobile and low-cost airline AirAsia to kick off its string of local championship events in 2018.Read more
The Australian Sports Commission has made a pair of senior marketing hires and scored a major new partner to support the development of female executives in sports management.Read more
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