> Vegemite becomes Australian Open tennis partner
> Boeing to sponsor Sydney Invictus Games
> Fairfax to boycott Gold Coast Games
> Four’N Twenty continues global marketing pushRead more
The Sydney Gay and Lesbian Mardi Gras has expanded its partnership with Google, with the internet search giant returning as a major sponsor of its SGLMG Community Parade Grants Program in 2018.Read more
Virtual reality has the potential to revolutionise sponsorship by offering fans a huge range of experiences, but sponsors and agencies should keep it simple and use the technology to solve a problem, says Octagon's Adam Hodge.Read more
The North Queensland Cowboys have signed an important multi-year deal with rapidly growing sports technology and stadium services company, Techfront.Read more
Melbourne FC is set to become the third AFL club hunting for a new co-major sponsor, with ASX-listed car dealer AHG understood to have exited its top-tier deal.Read more
Major publisher, News Corp Australia is threatening to not send journalists or to cover the Gold Coast Commonwealth Games next year after it failed to negotiate a relaxation of the restrictions on the online use of pictures and video from events.Read more
Youth focussed mobile company Boost Mobile, will become a naming rights sponsor of the Walkinshaw Andretti United Supercars team in a new deal next year.Read more
Red Energy has signed on as a major partner of Sydney's Museum of Contemporary Art in a new deal that will support the gallery's regional tours in three states and territories.Read more
Compensation law specialist, Brydens Lawyers, has dramatically stepped up its sponsorship portfolio by becoming the front of jersey partner of the NSW State of Origin team.Read more
Former Supercars, basketball and AFL sponsorship executive, Tim Cherry, has been appointed as general manager of commercial at the Melbourne Rebels, while long-term Brumbies commercial manager Simon Chester is leaving the franchise.Read more
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