Fairfax Events and Entertainment is looking closely at new lifestyle, esports and music platforms as part of its strategy to rapidly expand the business, says the division’s new managing director, Martin Jolly.Read more
RMIT has become the latest tertiary institution to join the influx of universities into sporting sponsorship, linking with Essendon on a wide-ranging deal.Read more
The NSW Waratahs and ACT Brumbies have each opened the Super Rugby season with crucial sponsorship renewals.Read more
The influx of non-endemic sponsors into esports has lifted the sector's profile and legitimacy and added important experience on how to best leverage a sponsorship, according to Riot Games boss Dan Ringland.Read more
Fast-growing comparison website Finder.com.au has signed its first elite sponsorship, linking with the NRL to back up its strong summer advertising campaign underpinned by the Big Bash.Read more
A major energy firm has signed on as the inaugural naming rights sponsor for Cricket Victoria's state-of-the-art Junction Oval headquarters.Read more
Hisense has appointed two prominent footballing brand ambassadors as it ramps up plans to leverage its global FIFA World Cup partnership in the local market.Read more
Brydens has cemented its place as one of rugby league's largest backers after inking a major partnership extension with the Wests Tigers, with the deal to run until at least 2022.Read more
Cathay Pacific will look to build on a strong first season with Port Adelaide by targeting the influx of fans travelling to the club's China fixture in 2018.Read more
ANZ Stadium's business development chief, Greg Sleigh will take over the top commercial position at VenuesLive sister arena, Perth Stadium, as part of the new venue's organisational restructure.Read more
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