> Canterbury to provide Blues gear after 10 year break
> Lions revenue rises but loss increases
> Pies praise sponsors in strong result
> Surge in female participation changes AFL dynamic
> Rugby looking Sharp for Sydney 7sRead more
St George Bank has renewed its principal sponsorship of the St George Illawarra Dragons NRL club, taking the partnership into its 40th year.Read more
The Brisbane International tennis tournament has renewed ties with its official timekeeper, Rado, which will remain an official sponsor of the event until 2020.Read more
AFL sides Carlton and GWS have moved quickly to fill key sponsorship assets ahead of 2018, with the Blues welcoming a new match-ball sponsor and GWS signing a membership partner.Read more
Football Federation Australia posted relatively flat sponsorship growth of just over 2% in FY2017, with the code bringing in $25.1 million in cash and kind partnerships.Read more
Chinese-backed television maker CHiQ has signed partnerships with two major sporting events to promote its launch into the Australian market.Read more
Queensland Rugby League has locked in two major assets for its Maroons jersey for 2018, this week confirming a new apparel partner and front-of-jersey sponsor.Read more
Global insurance and risk management company Aon has continued to expand its local sponsorship portfolio, signing a new deal with Sydney's 2018 Invictus Games.Read more
In a major coup, ASX-listed media firm HT&E has appointed well-respected sports marketing administrator and Sydney Sixers boss, Dominic Remond, as inaugural CEO of its esports business.Read more
Geelong's 2017 match-ball and stadium naming rights partners will switch assets in 2018 as Cats CEO Brian Cook predicts that the redeveloped venue will drive future revenue growth.Read more
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