New-look Supercars grid takes shape with five naming rights signings
Only one car in an expanded Supercars field will start the 2018 season without a naming rights sponsor after an unprecedented influx of late partnerships.Read more
More latest news - page 783
Rugby AU lures back Buildcorp for launch of Super W
Rugby Australia has signed Buildcorp as the inaugural naming rights sponsor for Super W, its new top-tier female rugby competition.Read more
QBE to build on decade of advocacy for women in sport
QBE has signed a long-term renewal of its principal partnership with the NSW Swifts, extending the major insurer's joint commitments to long-term sponsorship and women's sport.Read more
Vodafone deal leads raft of Supercars renewals
The Supercars Championship has kicked off its 2018 season with close to a dozen new and renewed partnerships, including expanded deals with major sponsors Vodafone, Red Bull and MTAA Super.Read more
Joint Kmart-NBL apparel range "flying off the shelves"
Kmart's innovative apparel partnership with the National Basketball League is performing well above expectations, according to the retailer's managing director.Read more
SelfWealth's Bombers deal to boost post-IPO awareness
Financial services platform SelfWealth has linked with the AFL's Essendon Bombers in its first elite sponsorship, and the company plans to "substantially increase marketing spend" following a successful IPO.Read more
Brands focus on digital and staff engagement for Mardi Gras leveraging
Medibank, ANZ Bank and Vodafone have all unveiled large-scale activations to support their sponsorship of this month's Sydney Gay and Lesbian Mardi Gras.Read more
Western Force appoints new commercial and strategy chief
Former Perth Stadium and Fremantle Dockers senior executive, Brad Paatsch, has joined RugbyWA in a wide-ranging commercial strategy role that will include oversight of commercial projects for Andrew Forrest's mooted Indo-Pacific rugby start-up.Read more
Adidas renews with Hawks; Huawei allegations dismissed; and more
Adidas confirms five-year Hawks renewal with unique activation.....
Art Gallery of NSW principal partner launches key program.....
Nine Network appoints new sports sales boss.....
Optus takes on GC2018 aquatic centre naming rights.....
Raiders and Huawei dismiss "insulting" sponsorship allegationsRead more
Unibet returns to rugby league as Roosters win swag of sponsors
The Sydney Roosters will enter 2018 with backing from a European automotive manufacturer and a wagering multinational after a strong run of sponsorship gains.Read more
