Football Federation Australia will introduce a Star Wars-themed round as part of a new promotional partnership with Disney, which is also set to renew ties with Tennis Australia.Read more
Sports and entertainment agency Gemba is expanding into a fourth consulting area, launching a new data and insights division led by KPMG data and analytics executive, Ilmar Mutli.Read more
Both cash and contra sponsorship revenue rose steadily for the Art Gallery of NSW in 2016-17, which has revealed a record of 1.6 million visitors in the last twelve months.Read more
Toyo will join the Big Bash's Sydney Sixers as major partner after strong results with the GWS Giants encouraged the tyre-maker to double down on its sponsorship campaign, says the brand's marketing boss.Read more
French auto brand Peugeot has signed a national partnership with the growing Sunset Cinema series.Read more
Essendon's sponsorship revenue grew sharply in the 2017 season and contributed to a $15 million financial turn-around, while Hawthorn and Melbourne have also posted strong financial results.Read more
KFC will unite two elements of previous activations to leverage its Cricket Australia partnership this summer, while Gillette will use its sponsorship to launch a new campaign, 'Close Matters'.Read more
Australia's peak sporting bodies have fallen behind the pack as digital disruption has affected the way fans consume content, according to a new 'digital roadmap' released by the Australian Sports Commission.Read more
A trio of key partners − including two Chinese firms − have expanded their sponsorship deals with Port Adelaide.Read more
Short film festival Tropfest will launch a "groundbreaking" hub for young filmmakers after securing a new partnership with one of Sydney's largest property developers.Read more
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