Hyundai has ended its long-running sponsorship of the Brisbane Broncos and will instead establish a new alliance with the Queensland Rugby Union, structured similarly to its AFL deals, through which it sells several hundred cars per-year.Read more
Senior Geelong Cats executive Sue Clark has been appointed as the new chief operating officer of the Western Bulldogs.Read more
Sponsorship has been held back for too long by relying on "inflated exposure measurements," according to Gemba CEO Rob Mills, who says his agency's new valuation platform, Turnstile, can propel the industry beyond outdated metrics.Read more
Strong sponsorship revenue growth has led the Brisbane Broncos to another strong profit in 2017 and the NRL powerhouse has also confirmed long-term renewals with three of its largest sponsors.Read more
The Melbourne Rebels Super Rugby outfit has finalised two new partnerships, including a new front-of-shorts sponsor, and ratified key governance changes.Read more
> AVJennings renews major St Kilda deal
> Audi exits long-term sailing naming rights deal
> NRL mulls increased transparency around third-party sponsorship
> BLK replaces Adidas as official Athletics Australia partner
> Cheese Lovers festival scores long-term naming rights partner
Outgoing St George Illawarra CEO Peter Doust says the Dragons will post double-digit sponsorship revenue growth in 2018 but warned that financial sustainability must remain a "key priority" for the NRL.Read more
Tech giant Samsung will become a major sponsor of Legacy Esports in what the franchise's parent company has described as "one of Australia's most significant sponsorship deals."Read more
Richmond has signed a major smartphone accessories brand to a multi-year deal and surpassed a key milestone in its quest to be the first AFL club to reach 90,000 members.Read more
A Western Australian Government inquiry has slammed the now-defunct principal sponsorship between the Western Force and the state's Road Safety Commission, finding the deal was done "in extreme haste" and with no concept of how to deliver ROI.Read more
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