> Cricket Australia confirms long-term Toyota renewal > Nike promotes from within after marketing director moves > WA Govt names inaugural arts sponsorship award winners > Tigers to sponsor LGBTQI film festival > Cycling Australia secures new partnersRead more
Ladbrokes has upgraded its Newcastle Knights deal and signed a new partnership with the Canterbury Bulldogs but stepped back from a third NRL club partnership.Read more
The NSW Government has started the formal tender process for sponsors interested in securing "exclusive naming rights" to the new Western Sydney Stadium, currently under construction.Read more
Creative Partnerships channeled a record amount of private funds into arts and cultural organisations in the last twelve months, with its Australian Cultural Fund reaching a $20m milestone.Read more
Four'n Twenty Pies has signed an innovative new sponsorship with the NBA's Philadelphia 76ers, making it just the second Australian brand to partner with a top-tier basketball franchise in the US.Read more
PepsiCo's Gatorade energy drink will harness on-field data and Jamaican sprinter Usain Bolt to promote its Cricket Australia partnership during this summer's Ashes series.Read more
Richmond has surged to a record financial profit after its 2017 premiership win, underpinned by strong revenue growth in sponsorship and its business diversification strategy.Read more
Sean Seamer, the Australian CEO of global media agency group Mediacom, has been confirmed as the new chief executive of the Supercars Championship.Read more
Only a handful of tickets remain for next week's Sponsorship News conference in Sydney, which will feature leading executives from the Sydney Swans, American Express, Etihad Airways, Octagon and more.Read more