The 2018 Adelaide Fringe has kicked off with a record number of sponsors, including global brands such as Airbnb and Uber and the cultural festival's director crediting a "disruptive" business strategy for its strong results.Read more
The PGA of Australia has ended its long search for a health insurance sponsor, securing a new alliance with Australian Unity.Read more
The NRL has claimed a new era of digital and sponsorship strategies have been vindicated by its 2017 financial results, and has set bullish commercial and digital revenue targets over the next five years.Read more
The West Australian Symphony Orchestra has agreed new partnerships with a big-four bank and a marketing agency, with the latter to assist in further growing its sponsorship roster.Read more
Woolworths has unveiled the most extensive suite of sponsorship activations to date for this year's Gold Coast Commonwealth Games.Read more
The GWS Giants have crossed the $10 million sponsorship barrier for the first time, with revenue up 12% last season, and the AFL side will look to capitalise on revenue growth through an innovative new partnership with Oxanda Education.Read more
The Art Gallery of South Australia has generated a 37% increase in fundraising revenue for its flagship contemporary exhibition, the Adelaide Biennial of Australian Art.Read more
Sydney Sixers marketing and communications leader, Jodie Hawkins, has been promoted to lead the Big Bash franchise following the departure of Dominic Remond.Read more
The 2018 Gold Coast Commonwealth Games has secured three new sponsors, meaning the tournament now has more partners than any of its predecessors.Read more
KPMG has appointed agency veteran and former Zenith managing director, Karen Halligan, to lead its new media value advisory practice.Read more
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