Wrigley expands BBL partnership but Zooper Dooper exits
Wrigley's Extra chewing gum will become a key partner of the Big Bash League through to 2020, though the T20 tournament has lost the backing of another iconic FMCG brand.Read more
More latest news - page 786
Olympic Park snags naming rights deal
The Sydney Olympic Park Authority has secured its first-ever naming rights partner for the 4,500-seater Olympic Park Sports Centre.Read more
Brisbane Roar secures new sponsors as ownership drama rolls on
A-League club the Brisbane Roar has picked up two key partners under new managing director David Pourre, but its previous MD – and former sponsor – has threatened legal action.Read more
IMG Live expands to Australia with agency acquisition
IMG has secured a controlling stake in sports and entertainment sponsorship consultancy The Sound Campaign, which has re-branded to become the local arm of IMG's experiential agency, IMG Live.Read more
Eels sponsor hunt bears fruit with new major
Parramatta Eels chief Bernie Gurr says its new major sponsorship with property developer Aland is an important step in the club’s road back to financial health, as it continues to overhaul its governance and plans for its move to the new western Sydney stadium.Read more
Priceline links with Carols by Candlelight
National pharmacy chain Priceline has signed on as the presenting partner of Vision Australia's Carols by Candlelight on a multi-year deal.Read more
Sports investment takes bigger share of NAB's community spend
NAB's spending on sports sponsorship rose 20% last year, despite a drop in the bank’s overall community engagement spend.Read more
Study vindicates sports organisations' same-sex marriage support
A new study has found the overwhelming support for same-sex marriage from sporting organisations has been backed by fans, with a large majority saying that sports being vocal on social issues helped them remain relevant.Read more
Nickelodeon renews Big Bash alliance after strong first year
Cricket Australia's partnership with Nickelodeon continues to expand, with the children's entertainment brand to step up its digital promotions and match-day activations at this summer's Big Bash League.Read more
Naming rights deal ticks all Optus's "entertainment" boxes
The architect of Optus's push to become a "mobile-led entertainment company", says the telco's blockbuster Perth Stadium naming rights deal fits exactly with its strategy.Read more
