Queensland Rugby Union's long-term project to build sponsorship value around grassroots and community programs paid off in 2017, with sponsorship growth leading it to a surplus despite poor on-field performances.Read more
Stuart Jaffray, the architect of several high-profile BMW sponsorships, has left his role in the same week as the German car-maker ended one of its longest-running local partnerships.Read more
Supercars teams have scored a flood of sponsorships ahead of the 2018 Championship season, with Nissan Motorsport winning a new naming rights backer and three others re-signing top-tier deals.Read more
Outdoor media company QMS plans to capitalise on strong revenue growth from its sports department with more content and acquisitions as it seeks to become Australia's largest sports media rights holder, says its CEO.Read more
Both the Fremantle Dockers and West Coast Eagles saw mixed commercial results in 2017, but the move to the state-of-the-art Perth Stadium is set to boost sponsorship prospects.Read more
Multinational streetwear retailer JD Sports has become the first dedicated club-level sponsor for the A-League's inaugural esports venture, which has also been globally sanctioned by EA Sports.Read more
Hyundai will replace Toyota as the official car sponsor of Surfing Australia in a wide-ranging new partnership which will be used to showcase its range of SUVs.Read more
Newstead Brewing will create a signature beer for the Queensland Rugby Union as part of a new alliance which makes the QRU the first sporting body to have both craft and macro beer sponsors.Read more
Michelin will return as title sponsor of the Australian Motorcycle Grand Prix for a third year after renewing its naming rights deal with Dorna.Read more
Zooper Dooper will take lessons from its successful Big Bash League partnership into its new deal with the AFL, which will serve as the "next stage" of its brand strategy, according to its marketing and innovation director.Read more
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