The Australian Grand Prix Corporation has taken out some of the top prizes at the Asia Sports Industry Awards for its integrated marketing campaign and hospitality offering for the 2017 event.Read more
Massive interest from both rights-holders and sponsors in the burgeoning esports space needs to be tempered by a deep understanding of the sector's complex fan environment and value chain, says Gemba's Rob Mills.Read more
Baseball Australia has agreed new or renewed deals with almost a dozen sponsors and outlined ambitious plans for its top-tier Australian Baseball League competition to expand into Asia.Read more
Pathion will appear on the front of the Adelaide 36ers' singlet for the rest of the season after the energy firm's second NBL deal in as many weeks.Read more
AFL Women's premiership winner, Adelaide, has locked in co-major sponsor Workskil Australia until 2021, meaning both its top-tier sponsors are committed for two rounds of AFLW expansion.Read more
A key supporter of the Gold Coast Marathon has upgraded to naming rights sponsor in two race categories, while SME360's Triathlon Series will also welcome a new title partner.Read more
Chartered accounting firm Malkoun & Associates has upgraded its Parramatta Eels partnership to include sternum branding, and the Eels are still hoping to retain the previous sponsor, Tourism NT, in another asset.Read more
Pepsi Max will partner with Fairfax's national series of Openair Cinemas and the 2017 ARIA Awards as part of the brand’s wider 'Max Your Summer' campaign.Read more
Swimming Australia's sponsorship chief, Miles Rose, has joined global multi-sport franchise, Ironman, as head of partnerships.Read more
The Sydney Thunder and Brisbane Heat have each struck new partnerships with youth-focused summer entertainment brands.Read more
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