Optus has joined Swimming Australia's revamped Sydney Harbour open-water swim as naming rights sponsor, and the peak swimming body has appointed sponsorship and events agency SME360 to manage the event.Read more
New Sydney FC boss Danny Townsend says the A-League club is "very conscious" of the social responsibility issues around its new principal partnership with The Star, which he stressed will only be used to promote the venue's non-gambling facilities.Read more
The inaugural Sydney Limits Festival will launch this week with a strong initial roster of five blue-chip sponsors.Read more
The Federal Court has today dismissed the Australian Olympic Committee's ambush marketing appeal against Telstra, but AOC boss Matt Carroll says the decision won’t deter it from taking action against ambush campaigns in the future.Read more
Westpac will use its expansive new partnership with the Sydney Opera House to promote gender equality, Indigenous culture and its 200th anniversary celebrations.Read more
Gillette has been unveiled as Cricket Australia's fifth new sponsor in recent weeks following a successful collaboration with the team's captain, Steve Smith.Read more
Insurance firm Apia has exited its naming rights deal with the Sydney International tennis event, while the Australian Open's iconic IBM deal has also ended.Read more
South Australia's Government will take over temporary naming rights of Shanghai's Jiangwan Stadium as part of an expanded alliance with the AFL and Port Adelaide, which will reprise its Chinese game next season.Read more
Cricket Australia's investment in digital, media and technology rose sharply this year, according to its 2016-17 financial report, which also reveals that CA has secured a new partnership with Specsavers and a renewal with Toyota.Read more
> Carrera Cup lands naming rights sponsor
> Autobarn in, Caltex out as Lowndes' title partner
> Castrol links with Supercars and CAMS
> Yamaha Financial inks long-term Superbike allianceRead more
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