Twitter will ramp up its Victorian Racing Club content deal and provide greater exposure to VRC sponsors after last year's foray proved a "huge success", according to Twitter's local boss.Read more
Saatchi Art's thriving event, 'The Other Art Fair', has assembled more than a dozen sponsors for its third Sydney edition, including Samsung, Gorman and Japanese brewery, Kirin.Read more
St Kilda's highly-rated chief operating officer, Ameet Bains, has been recruited as the chief executive of the Western Bulldogs.Read more
CUA's principal partnership with the Brisbane Heat has beaten campaigns from Toyota, La Trobe University and Statewide Super to nab the Australian Marketing Institute's annual sponsorship marketing award.Read more
The Hobart Hurricanes, Melbourne Stars and Sydney Sixers have all stepped up preparations for the coming Big Bash season through new major partnerships.Read more
Telstra will offer refunds to a large group of AFL Live Pass subscribers after the ACCC raised concerns about the telco's lack of transparency about viewing screen sizes for the streaming service.Read more
Sydney FC has unveiled The Star as its new principal partner, with the casino and hotel complex replacing Webjet on a multi-year deal.Read more
Tennis Australia has extended its lead as the largest sponsorship-generating organisation in Australia after sponsorship revenue climbed to a record $86.5m in the last financial year.Read more
The Brisbane Lions AFL side will sever ties with its financially-stricken major sponsor despite the company having a year left on its deal, but the club has already lined up a replacement partner.Read more
Australian rights-holders will need to bring non-traditional broadcasters such as Netflix, Amazon and social media networks to the table if they want to protect and maximise their most reliable revenue stream, says Octagon strategy boss Adam Hodge.Read more
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