Media Super signs $2m ACO instrument alliance
Industry superannuation fund Media Super has become one of the largest supporters of the Australian Chamber Orchestra, committing $2 million towards the ACO's Instrument Fund.Read more
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Non-endemic sponsors the real test of esports staying power: Bastion
Esports team Avant Gaming has secured expanded partnerships with two key sponsors, including a major FMCG brand, and the chief of team part-owner Bastion says the real test of esports’ will be its success with sponsors from outside its traditional areas.Read more
Holden signs national deal to fill major Surf Life Saving slot
Holden will promote Surf Live Saving Australia safety initiatives through more than 200 dealerships nation-wide as part of a new top-tier deal which fills an 18-month gap in SLSA's partner roster.Read more
Mastercard and ANZ unveil campaigns as Australian Open targets record year
The 2018 Australian Open today launched with two of the event's largest sponsors rolling out new sponsorship initiatives and organisers aiming for more than 1.2 million attendees.Read more
Midsumma 2018 kicks off with record number of sponsors
Midsumma Festival, Australia's second-largest annual LGBTQI event, has secured its best-ever roster of partners, including new sponsors Instagram and Swisse.Read more
ASC digital strategy takes shape with senior hire
Wing Cheung, ex-head of digital strategy at ANZ Bank, has joined the Australian Sports Commission in a newly-created senior role as the ASC gears up to expand its digital and insights operations.Read more
JLT expands into golf with long-term deal
Insurance and risk firm Jardine Lloyd Thompson has inked a three-year alliance with Golf Australia, a deal which extends its sponsorship footprint to a third major sport.Read more
Cricket Australia steps up entertainment innovations, but Milo exits
Cricket Australia will roll out a new range of sponsor activations at this month's Gillette-sponsored one-day series, but its key grassroots sponsor Milo, has served notice it will depart at the end of the season.Read more
Former Tennis Australia chief to lead Basketball commercial
Basketball Australia has contracted former Australian Open and Golf Australia chief Paul McNamee to work on a series of commercial projects.Read more
Happy Holidays: our most-read stories of 2017
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of our most-read articles out of more than 800 published pieces in 2017 – from new deals to strategy changes, staff movements and industry controversy.Read more
