Magpies and Crows secure major AFLW partners
Adelaide and Collingwood have both secured long-term deals with major brands for their women’s teams.Read more
Adelaide and Collingwood have both secured long-term deals with major brands for their women’s teams.Read more
The move by Queensland's State Revenue Office to include players' sponsor and promotional payments in the payroll tax assessments for AFL clubs, will have a major impact on professional sports, according to a leading tax expert.Read more
Tennis Australia's positioning of the Australian Open as the 'Asia-Pacific Grand Slam' has continued to reap rewards, with two major new Chinese sponsors and a bumper new broadcast deal.Read more
Cricket Australia has struck a long-term extension with Big Bash naming rights sponsor KFC and entered into an innovative new streaming alliance with women's news network Mamamia.Read more
Hawthorn has moved swiftly to secure its new chief executive, with Geelong chief commercial officer Justin Reeves appointed to the top job only two weeks after the departure of previous CEO Tracey Gaudry.Read more
Rebel Sport has tapped a third code in a whole-of-sport deal, with the retailer linking with several of Football Federation Australia's key participation and women's programs.Read more
Supercars chief James Warburton will end his tenure as Supercars CEO at the end of this season, and says he will step down with "every single metric" up since the start of his reign.Read more
Pepsi's US-based head of sports marketing, Kim McConnie, has been confirmed as Cricket Australia's new Big Bash League boss.Read more
Supermarket giant Woolworths will link with Netball Australia, all state associations and six Super Netball teams in a major whole-of-sport partnership.Read more
The NBL has announced three key partnerships, including a multi-year deal with Under Armour in the US brand's largest local marketing play.Read more