JLT expands into golf with long-term deal Friday, 12 Jan 2018 09:21pm Insurance and risk firm Jardine Lloyd Thompson has inked a three-year alliance with Golf Australia, a deal which extends its sponsorship footprint to a third major sport. Read more
Cricket Australia steps up entertainment innovations, but Milo exits Friday, 12 Jan 2018 09:12pm Cricket Australia will roll out a new range of sponsor activations at this month's Gillette-sponsored one-day series, but its key grassroots sponsor Milo, has served notice it will depart at the end of the season. Read more
Former Tennis Australia chief to lead Basketball commercial Friday, 12 Jan 2018 08:41pm Basketball Australia has contracted former Australian Open and Golf Australia chief Paul McNamee to work on a series of commercial projects. Read more
Happy Holidays: our most-read stories of 2017 Wednesday, 20 Dec 2017 05:18pm Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of our most-read articles out of more than 800 published pieces in 2017 – from new deals to strategy changes, staff movements and industry controversy. Read more
CHiQ targets tennis and motorsports for summer strategy Wednesday, 20 Dec 2017 05:00pm Chinese consumer electronics brand CHiQ has ramped up its entry into the local market, agreeing a new deal with Tennis Australia to achieve a presence across several tournaments this summer. Read more
NGV inks major new partnerships for Triennial Wednesday, 20 Dec 2017 04:53pm Two big new sponsors will join the strong roster of partners for the National Gallery of Victoria's major summer exhibition. Read more
AAMI's new strategy; Creative Partnerships future secured; and more Wednesday, 20 Dec 2017 04:48pm > AAMI's loyalty strategy takes shape with two deals > Eels secure new sleeve sponsor > Federal Budget confirms $5.4m for Creative Partnerships > Property group to back Melbourne Stars' community programs > Mental health charity scores $700k partnership > Penrite renews Erebus title sponsorship Read more
"Think bigger" – Tennis Australia expands international sponsorship strategy Tuesday, 19 Dec 2017 09:24pm Tennis Australia chief revenue officer Richard Heaselgrave has outlined ambitious plans to boost the Australian Open's sponsorship revenue, starting with the tournament's first-ever "virtual sponsorship assets" for Chinese audiences in 2018. Read more
Forex firm switches club loyalties for Asian Champions League Tuesday, 19 Dec 2017 08:37pm Sydney FC has secured a forex trading firm as principal partner for its 2018 Asian Champions League campaign, while the A-League side's commercial chief is set to depart the club. Read more
Holden to sponsor Tropfest; Senior staff moves; and more Tuesday, 19 Dec 2017 08:36pm > Swans post seventh-straight profit > AFL appoints China and India strategy chief > Holden signs on to sponsor Tropfest > M&C Sport & Entertainment general manager exits > Netball Victoria links with Mapei > Prodrive to rebrand as Tickford Racing Read more
