> Cahill under scrutiny for ambush sponsor promotion
> Mazda extends Thunder principal partnership
> Roar to be "patient" on major sponsor; gifts jersey-front to charity
> Victorian Government commits $6.7m to women's sport
> Bastion acquires US agency and makes esports playRead more
Qantas has been unveiled as the new front-of-jersey sponsor of the Cricket Australia men's team across all three formats, but questions remain about whether CA's new structure has reaped the hoped-for financial rewards.Read more
Milkmoney founder Matt Taylor and Octagon strategy boss Adam Hodge will delve into the impact of new technology on sponsorship and how VR and AR will create a new generation of activations at next month's Sponsorship News conference.Read more
Parramatta Eels chief executive Bernie Gurr says positive strides in governance and on-field performance have put the NRL side in a strong position to secure a new principal partner without lowering its $1 million-plus evaluation.Read more
Central Coast Mariners’ front-of-jersey sponsor, Dyldam, has extended its partnership, while Sydney FC's new CEO says the club is in the "final stretch" of securing a new principal partner.Read more
Property development firm Aqualand has signed its fourth recent major arts and cultural partnership, linking with the Australian Ballet's educational programs.Read more
In a case with wide ranging implications for professional sport, the Queensland Court of Appeal has ruled that clubs are liable for payroll tax on payments to players for appearances and use of their image as part of sponsorship deals.Read more
Citibank has ramped up its loyalty and rewards strategy for this year's Night Noodle Markets after generating a record number of transactions at last year's event, according to Citi's head of customer experience.Read more
Carlton has become the first AFL club to announce a partner for its recruitment and trade team, while Essendon has also agreed a first of its kind partnership.Read more
The Australian Sports Commission has appointed a former BHP and ANZ marketing executive to lead a new marketing and insights division as part of wider leadership changes under new CEO, Kate Palmer.Read more
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