Meriton-sponsored Sydney Festival Village to return in 2018 Wednesday, 13 Dec 2017 09:26pm Sydney Festival's Festival Village precinct will return at next year's event, with sponsors including China Southern Airlines and naming rights sponsor Meriton. Read more
Cricket Victoria recruits CA executive to take top role Wednesday, 13 Dec 2017 09:25pm Senior Cricket Australia executive Andrew Ingleton has been appointed as CEO of Victoria's state cricketing body. Read more
New Rugby boss, Country Road, Wilson Security, Disney; plus more Tuesday, 12 Dec 2017 06:52pm > Rugby gets new boss > Country Road sponsors Australian Open > Surf Dive ‘n Ski recommits to Surfing Australia partnership > Eukanuba becomes St Kilda’s pet sponsor > Wilson Security renews Garry Rogers Supercars deal > NBL sign Disney as a round sponsor Read more
Sponsorship can play a key role in equality and diversity initiatives, says Holden Tuesday, 12 Dec 2017 05:13pm Sponsorship can serve as a powerful tool to engage staff, improve workforce diversity and help companies in transformation processes, according to key managers of GM Holden's human resources and sponsorship teams. Read more
Mitchelton name added to GreenEDGE in 2018 Tuesday, 12 Dec 2017 05:12pm Leading businessman and rich lister Gerry Ryan has increased his investment in Australia's elite cycling team, GreenEDGE, by adding his expanding winery business, Mitchelton, as the co-major sponsor of the team. Read more
Brisbane Heat re-signs major sponsor to longest term BBL deal Tuesday, 12 Dec 2017 04:05pm The Brisbane Heat BBL franchise has extended its partnership with sponsor Betta Home Living in a deal that will make Betta the longest running major sponsor in the Big Bash League. Read more
Allianz stands by stadium deal through redevelopment Monday, 11 Dec 2017 09:10pm Allianz Australia will remain the naming right sponsor of Sydney Cricket Ground Trust’s football stadium during its scheduled redevelopment. Read more
Fever and Eagles collaborate to broaden commercial offering Monday, 11 Dec 2017 09:09pm The West Coast Fever netball club and the West Coast Eagles AFL side have formed a new alliance to explore ways to offer joint deals to major partners to cover two of the leading sports in Western Australia. Read more
DHL adds gamification to its sponsorship research Monday, 11 Dec 2017 07:00pm Global logistics company DHL has incorporated gamification techniques in its sponsorship research and has achieved a significant increase in response rate. Read more
Essendon throws its hat in the eSport ring Friday, 08 Dec 2017 08:59pm The Essendon Football Club has become the second professional sporting team to get involved in eSports following its acquisition of professional eSports team, Abyss. Read more
