NBL on verge of Hungry Jack's alliance as La Trobe signs
The National Basketball League has secured a major deal with La Trobe Financial and appears set to unveil Hungry Jack’s as its first principal partner in five seasons.Read more
More latest news - page 796
CBA appoints new sponsorship boss
The Commonwealth Bank has reshuffled its senior marketing ranks following the departure of sponsorship boss Stuart Tucker, who has moved to an executive role at online marketplace Hipages.Read more
esports fans far more engaged with sponsors than those of traditional sports: TEG
Almost 60% of esports fans would consider purchasing from an official esports sponsor, according to new research from TEG Rewards , which found esports fans are more passionate and have more positive sponsor sentiment than those in many traditional sports.Read more
Brydens continues heavy rugby league investment
Compensation law specialist Brydens Lawyers has re-signed as the official membership partner of the St George Illawarra Dragons.Read more
TLA appointed to activate Emirates' Melbourne Cup alliance
Sports marketing and events agency TLA has joined a three-agency roster working on the final year of Emirates' principal partnership with the Melbourne Cup Carnival.Read more
Tenure of first female AFL boss cut short
Hawthorn chief executive Tracey Gaudry has left the club after less than six months in the top job, but Hawks president Richard Garvey rejects media reports that she was forced out.Read more
"Pick your battle and do it well": Tissot boss on sponsorship activation
Tissot Australia boss Scott Jungwirth says the strategy to "go all in" on its 'Last Two Minutes' activation with the AFL has delivered some of the code's best-ever engagement metrics and driven an improvement in positive sentiment for the brand.Read more
Titans look to external sales agency to replace major partner
The NRL's Gold Coast Titans is considering appointing an external sales agency to help it to replace principal partner Aquis.Read more
Gatorade ups AFL investment; Women’s Ashes gain momentum; and more
> Gatorade upgrades to AFL Grand Final Sprint naming rights
> First Women’s Ashes a sell-out after Cricket Australia launches dedicated campaign
> Kings get Destination NSW backing for NBA blockbuster
> GC2018 continues to add new sponsorsRead more
FFA overhauls data and digital strategy to create "one-stop shop"
Football Federation Australia has started to roll out a major revamp of its digital assets to capitalise on its strong participation rate and offer sponsors unique ways to engage with its fans.Read more
