Supercheap Auto renews iconic Bathurst partnership Monday, 09 Oct 2017 09:30pm Supercheap Auto and Armor All have both renewed their Supercars partnerships, with the former to retain its Bathurst 1000 title rights into the next decade. Read more
Jaguar sharpens tennis focus with Hopman Cup deal Monday, 09 Oct 2017 09:30pm The Hopman Cup has announced the addition of four new sponsors as part of its 2018 tournament launch, including luxury car-maker Jaguar. Read more
First speakers confirmed for Sydney Sponsorship News conference Friday, 06 Oct 2017 09:21pm Some of Australia's biggest brands and rights-holders, including sponsorship executives and marketing leaders from Etihad Airways, the NRL and American Express, are among the first speakers confirmed for November's Sponsorship News conference. Read more
Post-season AFL CEO cull continues; Jets major re-signs; and more Friday, 06 Oct 2017 08:45pm > Pepsi, Telstra and Swarovski join ARIA Awards > Blues boss yet another victim of post-season AFL cull > Co-major sponsor renews with Jets > Walkinshaw gets US owners as teams lock in Bathurst deals > Boral returns as dual ABL/Baseball Australia major partner > Live performance ticket sales reach 1.43 billion Read more
Maccas in major A-League alliance Friday, 06 Oct 2017 07:57pm Football Federation Australia has secured a major new deal with fast food giant McDonald's, which becomes the first sponsor of the A-League's pioneering referee technology. Read more
Victoria University in bumper Bulldogs extension Friday, 06 Oct 2017 07:49pm Victoria University has struck an expanded deal with the Western Bulldogs, taking over several of the club's most valuable assets until at least the end of the 2022 AFL season. Read more
Hungry Jack's CMO says NBL deal offers "vast possibilities" Thursday, 05 Oct 2017 09:15pm Hungry Jack's has been confirmed as the new naming rights sponsor of the National Basketball League in a last-minute agreement ahead of the 2017-18 season. Read more
NIB exits stadium naming rights deal after strategic review Thursday, 05 Oct 2017 08:56pm Health insurer NIB will drop its naming rights deal with Perth Rectangular Stadium next year after signing a principal deal with an AFL side and undertaking a wider strategic review of its sponsorship goals. Read more
Ten the perfect vehicle for football, says CEO Thursday, 05 Oct 2017 08:55pm Channel Ten chief executive Paul Anderson says his network's A-League broadcast deal will lift football to a new level in Australia, and has committed the network to pursuing its sports rights strategy in the lead-up to a likely acquisition by CBS. Read more
NBL on verge of Hungry Jack's alliance as La Trobe signs Wednesday, 04 Oct 2017 09:31pm The National Basketball League has secured a major deal with La Trobe Financial and appears set to unveil Hungry Jack’s as its first principal partner in five seasons. Read more
