Cash sponsorship flat-lines but donations surge in cultural sector Wednesday, 30 Aug 2017 08:58pm Donations, sponsorship and fundraising revenue across Australia's major performing arts companies has reached $95.7 million, with a sharp rise in donations more than offsetting a "challenging" sponsorship market. Read more
"Aggressive" sponsorship strategy to guard against brand sameness: Boost Tuesday, 29 Aug 2017 07:05pm The new general manager of Boost Mobile has moved to restore sponsorship as a key part of the prepaid telco's strategy and flagged further investment in a new rewards program and content deals. Read more
Mariners retain Masterfoods principal partnership Tuesday, 29 Aug 2017 06:47pm The Central Coast Mariners A-League outfit has renewed ties with its biggest sponsor, Mars condiment brand, Masterfoods, for the sixth-straight season. Read more
AFL bucks "global sporting trend" to shatter all-time crowd record Monday, 28 Aug 2017 08:15pm The AFL has revealed that 6.7 million fans attended games in the 2017 season, with CEO Gillon McLachlan crediting "constant commitment" to affordability and match-day experience. Read more
China Southern partners with Adelaide Symphony Monday, 28 Aug 2017 08:01pm The Adelaide Symphony Orchestra has secured a multi-year partnership with the world's fourth-largest airline, China Southern. Read more
Lagardere in the clear over AOC governance review Monday, 28 Aug 2017 07:50pm The governance review aimed at modernising the “out of step” Australian Olympic Committee’s operating model will not scrutinise the AOC’s exclusive relationship with sponsorship agency, Lagardere. Read more
Art Gallery of NSW strikes major university deal Friday, 25 Aug 2017 08:17pm Macquarie University will become a key supporter of the Art Gallery of NSW's educational programs in one of the cultural institution's "most significant partnerships in scale and scope". Read more
Virgin live-streams Carlton expansion from the air Friday, 25 Aug 2017 07:58pm Carlton has secured Virgin Australia as its long-term co-major partner in an expanded alliance understood to be worth at least $5 million for the duration of the deal. Read more
Victory locks in joint principal sponsors Friday, 25 Aug 2017 07:58pm Melbourne Victory has re-signed one of its joint major sponsors and won a new deal with a gluten-free food brand that will feature on the front of its away jersey. Read more
eSports and AFLW to lead Crows' media transformation Thursday, 24 Aug 2017 09:22pm Adelaide Crows chief executive, Andrew Fagan, says the Crows' industry-first eSports initiative is part of a club-wide digital, technology and brand investment strategy. Read more
