Naming rights double-deal after Cricket Australia segments financial categories Monday, 21 Aug 2017 09:05pm A leading insurance firm will take over naming rights to two of Cricket Australia's largest domestic competitions, replacing a long-term existing partner. Read more
Intrust renews naming rights deal as club rugby hype builds Friday, 18 Aug 2017 09:16pm Intrust Super has extended its naming rights partnership with the Shute Shield, Australia's largest club rugby competition, until 2020. Read more
Sydney SuperSprint ushers in major deals Friday, 18 Aug 2017 09:05pm Acer, ACDelco and American auto parts firm NAPA have all signed new partnerships with Supercars teams ahead of this weekend's Sydney SuperSprint. Read more
M&C Saatchi to "tweak" Audi sponsorship strategy Friday, 18 Aug 2017 07:02pm Audi has appointed M&C Saatchi's Sports and Entertainment division as its sponsorship agency on a remit will include refining the auto brand's future partnerships strategy. Read more
Telstra to acquire a stake in Fox Sports as sports users skyrocket Friday, 18 Aug 2017 06:39pm Telstra and Foxtel have announced plans for the telco to take a minority stake in Fox Sports after Telstra's Sports Live Pass customers more than tripled year-on-year. Read more
Jets sign Falken deal; Wanderers renew key ties Thursday, 17 Aug 2017 09:15pm A-League clubs have stepped up preparations for the coming season, with Newcastle signing a major multinational brand as partner and Western Sydney renewing its apparel partner. Read more
MCA announces "landmark" partnership with Sydney Airport Thursday, 17 Aug 2017 09:06pm Sydney Airport Corporation has expanded its arts partnerships platform through a major new deal with the Museum of Contemporary Art. Read more
Scorchers score triple extension as principal sponsors line up for new stadium Thursday, 17 Aug 2017 07:58pm The Perth Scorchers' three largest sponsors have all agreed multi-year extensions ahead of the Big Bash team's move to the new Perth Stadium. Read more
CUB marketing boss promises "next level" leveraging after NRL renewal Wednesday, 16 Aug 2017 09:07pm Carlton and United Breweries and its Victoria Bitter brand have locked in a raft of new assets as part of a five-year renewal with the NRL. Read more
AFL membership tally tops 900,000 for first time Wednesday, 16 Aug 2017 08:28pm Total membership of AFL premiership clubs has risen 3.7% year-on-year, with growth across two-thirds of clubs and ten teams posting all-time records. Read more
