Cricket's state associations are losing up to $4 million annually and sponsorship designated for grassroots cricket is also being redirected to players under the current, "faulty" revenue-share model, according to Cricket Australia's top negotiator.Read more
More than 12 million 'cultural and heritage' tourists visited NSW in 2016, driving more than three times as many visitors as sporting events, according to Destination NSW.Read more
The Australian Rugby Union has been dealt a triple blow, with its beer and automotive sponsors set to depart at the end of this year and a third sponsor scaling back its naming rights deal.Read more
A prominent legal firm is set to replace Victoria Bitter as the Blues' major State of Origin sponsor, as the NSW Rugby League negotiates to swap its Carlton & United Breweries for rival brewing giant Lion.Read more
AFL Media boss and the code's new general manager of broadcast, Peter Campbell, has been appointed to the new role of chief commercial officer of Fox Sports.Read more
Suncorp will exit its Queensland Maroons and NSW Blues deals at the end of 2017 and has not ruled out cutting other existing sponsorships as it realigns its partnerships strategy.Read more
Music streaming service Pandora has linked with Universal Music to turn rights-holder, creating a live concert series to engage with a "hard to reach" millennial audience.Read more
Natural gas company Santos is set to restructure its partnerships strategy this year after the end of its long-term $60m community investment deal with the SA Government, but the company is tipped to maintain its Tour Down Under naming rights.Read more
CitiBank will remain the second-largest sponsor of the Sydney Swans until 2020 after adding a further two years to its partnership.Read more
Cricket Australia will hire its first-ever dedicated marketing manager to focus on elite women's cricket as female participation surges, with the first year of a $1m girl's cricket fund helping to double the number of girl's cricket teams.Read more
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