PGA lands title sponsor for Super 6 debut Tuesday, 20 Dec 2016 04:23pm A flurry of end-of-year deals for the PGA of Australia has seen it land a first-ever naming rights sponsor for its 'World Super 6' tournament and two other partner renewals. Read more
Peugeot in, Volkswagen out in tennis reshuffle Monday, 19 Dec 2016 06:13pm Peugeot has moved quickly after ending its Sydney Roosters partnership to sign on as the official car partner of a pair of prestigious Australian Open satellite tournaments. Read more
AFL-W shorts sponsors for Demons, Blues Monday, 19 Dec 2016 06:13pm A major women's fitness group has linked with the Melbourne Demons' women's AFL team, while Carlton has upsold an existing partner for its own AFLW entry. Read more
Cricket Australia plotting new commercial structure Monday, 19 Dec 2016 06:13pm Cricket Australia is likely to revise the structure of its commercial and sponsorship team in the new year after losing some key staffers, including veteran administrator Mike McKenna. Read more
Force to modify principal partner experiment; Clough re-signs Friday, 16 Dec 2016 04:46pm The Western Force will scale back its unique principal partner experiment after three seasons, and instead seeking a sole major sponsor to bolster its financial viability. Read more
Maccas continues AFL expansion with SANFL naming rights Friday, 16 Dec 2016 04:45pm McDonald's has replaced IGA as the naming rights partner of South Australia's premier Aussie Rules competition, which will be rebadged as the 'Maccas League' from 2017. Read more
Midsumma pulls plug on News Corp sponsorship Friday, 16 Dec 2016 04:45pm Midsumma Festival, Melbourne's largest gay and lesbian festival, has severed ties with major partner News Corp after pressure from community advocates. Read more
$1m partnership to support grassroots Thursday, 15 Dec 2016 09:44pm The Australian Sports Foundation and major sponsor Spartan have teamed up for what the Foundation says is Australia's largest-ever grassroots equipment giveaway. Read more
Titans "reluctantly" terminate BLK deal; sign Classic Sportswear Thursday, 15 Dec 2016 09:24pm Gold Coast chief executive Graham Annesley has pulled the plug on the Titans' apparel deal with the failed BLK, after the company's receivers could not guarantee delivery of the club's 2017 range. Read more
Giants Netball secures Bing Lee as inaugural partner Thursday, 15 Dec 2016 09:23pm The new Giants Netball joint venture has landed electrical goods retailer Bing Lee as its first sponsor, as part of a wider deal between the retailer and Netball NSW, while Netball Victoria has also signed a key partnership. Read more
