AFL's wealth segmentation pays off with JLT deal Wednesday, 07 Dec 2016 08:52pm The AFL has unveiled insurance broker Jardine Lloyd Thompson as the new principal partner of the pre-season competition. Read more
Roosters lure Sharp as interest grows for Adelaide match Wednesday, 07 Dec 2016 08:06pm The Sydney Roosters NRL side has landed a technology partner and is fielding strong interest from brands keen to support its 2017 season match in Adelaide, says the club's commercial chief. Read more
There’s a new rescue service in town Wednesday, 07 Dec 2016 07:40pm Westpac's dominance as the corporate backer of medical and rescue services on the east coast of Australia is set to be challenged with the arrival of Toll Helicopters, the aeronautical division of global logistics giant Toll Holdings. Read more
Brumbies adopt new structure after Plus500 coup Tuesday, 06 Dec 2016 09:13pm The ACT Brumbies Super Rugby team has reshuffled its top-tier partners, moving Aquis into two vacant assets to accommodate its new front of jersey partner, Plus500. Read more
Thrifty breaks out cheque-book for AFL deal Tuesday, 06 Dec 2016 08:22pm The AFL and Thrifty have agreed a new deal that will leverage the AFL's growing online travel platform, while the competition's new pre-season naming rights partner will be revealed over the next few days. Read more
Essendon hails sponsor loyalty as Yakult extends Tuesday, 06 Dec 2016 08:22pm Yakult has renewed and expanded its Essendon partnership, and is now the club�s longest-serving sponsor. Read more
Twenty3 takes stake in AMPR Tuesday, 06 Dec 2016 08:22pm Sports and entertainment agency Twenty3 Group has acquired a stake in communications firm AMPR after a series of new business wins. Read more
Sharks principal partner seeks exit after financial troubles; poor returns Monday, 05 Dec 2016 09:12pm Cronulla major sponsor Southern Radiology is seeking to end its deal with the NRL premiers a year early, with former AFL boss Andrew Demetriou – now chairman of the company's parent, Capitol Heath – claiming its sponsorship campaign hasn't delivered. Read more
Live Nation picks up sponsorship agency Secret Sounds Connect Monday, 05 Dec 2016 08:56pm Live Nation has taken majority ownership of sponsorship agency Secret Sounds Connect as part of its wider acquisition of Secret Sounds Group, the company behind some of Australia's largest music festivals. Read more
Virgin rolls out Supercars safety video; Prodrive lands new backer Monday, 05 Dec 2016 08:54pm Virgin Australia and the Supercars Championship have collaborated on a tongue-in-cheek new safety video to leverage the first season of their naming rights partnership. Read more
