The Melbourne Demons and iSelect have struck the first long-term principal partnership of the new National Women's League, part of the brand's pivot towards "getting in on the ground floor" of women's sport.Read more
The Sydney Fringe Festival has added several new partners, including a landmark deal with Google, after last year's festival saw sponsorship revenue rise six-fold.Read more
The Australian Paralympic Committee's sponsorship tally has risen to record levels ahead of Rio 2016, combining with a strong fundraising effort to take commercial revenue towards $10m.Read more
A prominent homewares retailer has broken its 167-year sponsorship duck, inking its first-ever deal − with the Adelaide Crows' new women's team.Read more
Melbourne Storm's long-serving corporate chief, Wayne Jarred, has stepped into a senior sales position at the National Basketball League.Read more
In what is believed to be the largest-ever partnership deal in Australian sport, Toyota has extended its top-tier alliance with the AFL to 2020.Read more
A national retailer, Australia's largest airport and a publicly-listed financial group have all signed on as inaugural sponsors of the GWS National Women's League entry.Read more
Hear from leading industry executives on measurement trends, the future of content and more at next week's Sponsorship News half-day conference in Sydney.Read more
The Australian Motorcycle Grand Prix is on-track for a significant increase on ticket sales, hospitality and sponsorship, with all three revenue streams well ahead on last year's record numbers.Read more
The Brisbane Heat Women's BBL side has renewed ties with its principal partner, Epic Pharmacy, in one of the first multi-year deals in the WBBL's short history.Read more
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