South Australian institution secures naming rights coup
Four of South Australia's largest credit unions will continue to share naming rights to Adelaide's Christmas Pageant as part of a renewed alliance with the major seasonal celebration.Read more
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Telstra to depart decade-long Surf Life-Saving deal
Telstra is set to call time on one of its most enduring sponsorships, with Surf Life-Saving Australia, as it continues to consolidate its sponsorship and loyalty programs.Read more
Holden to force change at Collingwood with restructured deal
Holden won't sever ties with Collingwood, instead redirecting the majority of its multi-million dollar sponsorship towards women's initiatives, following the recent uproar over sexist comments made by Pies chief Eddie McGuire.Read more
CUB "evolves" partnerships department; AFL deal
Carlton & United Breweries' partnerships and experiences team has restructured into a broader department which includes control over agency relationships and consumer strategy.Read more
Demons lock in $1.6m per-year NT renewal
AFL side Melbourne FC has locked in an extension of its hosting and commercial partnership with the Northern Territory Government, worth more than $3m over the next two years.Read more
Women's Fun Run lands new title sponsor
One of Australia's largest women's fun runs has secured a new naming rights sponsor following the departure of long-term title sponsor, Sussan.Read more
JCU extends Fire tenure; commercial revenue up 45%
Townsville Fire, the WNBL's reigning champion, has agreed a long-term extension with naming rights sponsor James Cook University and renewed ties with two more partners, building on commercial growth of almost 50% since 2014.Read more
Car clutter unlikely to threaten Hyundai's A-League title renewal
Hyundai is on the verge of renewing its A-League principal sponsorship, despite the likely influx of auto-sector rivals into the competition for the first time.Read more
Carlton confirms restructure with new appointment
AFL side Carlton has split its chief operating officer position, following up this week's appointment of Sam Eustice with a second new executive to lead its consumer and marketing departments.Read more
Nissan kicks off new A-League era after exclusivity clause relaxed
Nissan has secured a major partnership with A-League side Melbourne City to become the first club-level A-League car sponsor in the history of the A-League, other than Hyundai.Read more
