Richmond formalises trusted supplier NSB Cyber in new sponsorship
The AFL’s Richmond Football Club has secured NSB Cyber in a formal partnership.
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RAA enters the Adelaide Grand Final in big commitment
South Australia’s Royal Automobile Association (RAA) has signed to become a Major Partner for four years to the Supercars’ Adelaide Grand Final.
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Ergon Energy Retail, Flying Doctor mark 25-year donation partnership with three-year extension
Ergon Energy Retail has extended its partnership with the Queensland sections of the Royal Flying Doctor Service (RFDS) that has seen its customers and staff raise more than $20 million over 25 years.
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Brands should consolidate management of community sponsorships with commercial deals – Skildum-Reid
Corporate sponsorship strategist and trainer Kim Skildum-Reid has advised brands not to manage their community sponsorship portfolios separately from other partnership types.
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Footie stars’ Barry project enters AFL finals to pitch Cherry Vanilla Cola
Drinks brand Barry has produced a television ad campaign for its Cherry Vanilla Cola starring AFL players Bailey Smith and Charlie Curnow aligned to the Aussie rules finals series.
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Tennis Australia names MKTG and dentsu Sports Analytics as collaborators to ace market understanding
Tennis Australia (TA) has appointed agency MKTG and dentsu Sports Analytics as global research and insights partner under a multi-year agreement.
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NBL signs Dabble, Mortgage Choice – renews Midea and Foot Locker
The National Basketball League (NBL) has gained Dabble as wagering partner ahead of the coming season.
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Muzz Buzz dancers step up for Perth Glory match days
Perth Glory has recruited Muzz Buzz as a Major Partner covering two A-League seasons.
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Ozito recommits to Melbourne United for longer term
Ozito has extended with Melbourne United for three more NBL seasons.
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