Australian Ballet wins support for western Sydney concert series
Destination NSW, News Corp and the Penrith City Council will all support the Australian Ballet's western Sydney outreach event, 'Ballet Under the Stars'.Read more
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Swisse fine-tunes “360-degree” sponsorship strategy
Swisse marketing boss Michael Howard says the supplements giant has tweaked its approach to sponsorship in a "massive" year for the brand, which includes its largest-ever Olympics and Paralympics leveraging program.Read more
University of Wollongong takes on stadium naming rights
St George Illawarra has secured a trio of key partnerships, including the first naming rights sponsor for its Kogarah Oval stadium in more than three years.Read more
Wayne Gretzky-led Ice Hockey Classic lands title sponsor
Scotiabank has signed on as the presenting partner of the 2016 Wayne Gretzky Ice Hockey Classic, a five-game Australian tour between the US and Canadian national teams.Read more
Mad Mex inks first national sponsorship with GWS
Rapidly-expanding fast dining chain, Mad Mex, has signed on as the official "post-match nutrition partner" of the AFL's GWS Giants.Read more
Waste services brand the first to bin Eels sponsorship
The Parramatta Eels' alleged salary cap breach has claimed its first commercial scalp, with waste services giant Cleanaway cutting ties with the embattled NRL side.Read more
ACO boosts ticket sales and donations despite sponsor drop-off
Strong performances from box-office and donations streams have helped the Australian Chamber Orchestra to an improved surplus, despite flat sponsorship revenue.Read more
Australian Olympic Committee nets $23.5m sponsor revenue in 2015
The Australian Olympic Committee is set to comfortably beat its $40m sponsorship target for the 2016 Olympics cycle.Read more
Richmond bolsters sponsor roster with new additions
AFL side Richmond has converted long-term supplier AG Coombs into a major sponsor and re-launched its healthy living campaign with state government agency, VicHealth.Read more
Tourism NT to sever ties with A-League champions
Tourism NT will pull the plug on its $150k sponsorship of Adelaide United, despite the club's growing fan-base and recent A-League Championship win.Read more
