Saints partner with VicHealth for inaugural Pride game Wednesday, 20 Jul 2016 09:26pm The AFL's first-ever 'Pride Game' between St Kilda and Sydney will be supported by VicHealth, with other commercial sponsors likely to leverage in the build-up to the fixture. Read more
FFA betting on big boost from new wagering sponsor Tuesday, 19 Jul 2016 08:27pm Football Federation Australia is set to become the third major code in the last twelve months to secure a "significant" partnership from the wagering sector, with incumbent Tabcorp set to be replaced by a big-spending challenger. Read more
Surfing Australia digital footprint attracts travel partner Tuesday, 19 Jul 2016 08:27pm Surfing Australia will produce a raft of video content for its new sponsor, dedicated surfing travel agency World Surfaris, as part of wide-ranging new partnership. Read more
QBE links with Opera Australia for regional showcase Tuesday, 19 Jul 2016 08:27pm QBE Insurance has signed on as a top-tier sponsor of Opera Australia's regional Mozart tour, giving it reach into more than 20 regional centres across Australia. Read more
Telstra-AOC case fast-tracked in crucial test of ambush marketing rules Monday, 18 Jul 2016 09:25pm Federal Court Justice Michael Wigney has this morning ordered an expedited hearing of the dispute between the Australian Olympic Committee and Telstra in what is shaping as a crucial test of the AOC's sponsorship rules and the law relating to ambush marketing. Read more
Plus Fitness drops Erebus support after activations dispute Monday, 18 Jul 2016 09:21pm Gym chain Plus Fitness has pulled the plug on its Erebus Motorsport sponsorship after a contract dispute between the Supercars team and Plus Fitness-backed driver, Aaren Russell. Read more
2XU recruits Basketball Australia sponsorship boss Monday, 18 Jul 2016 09:20pm Basketball Australia is on the lookout for a new commercial chief after its current commercial operations manager, Ben Smith, opted to take up a role with compression and sportswear brand 2XU. Read more
Telstra ambush ad breaches consumer law: Australian Olympic team Monday, 18 Jul 2016 07:39pm The Australian Olympic Committee has launched legal action against former sponsor Telstra, claiming the telco's new marketing campaign seeks to "mislead" the public into thinking it is still an official AOC partner. Read more
Lock it in: Sponsorship News conference returns to Sydney in September Friday, 15 Jul 2016 09:30pm Australia's leading rights-holders, agencies and brands will gather in Sydney this September to discuss the future of the industry at the Sponsorship News half-day conference. Read more
HBF to cover hockey players with new deal Friday, 15 Jul 2016 08:40pm Health insurer HBF will provide health coverage to Australia's professional hockey players as part of a new alliance with Hockey Australia and the Australian Hockey Players Association. Read more
