Holden to force change at Collingwood with restructured deal Tuesday, 12 Jul 2016 02:01pm Holden won't sever ties with Collingwood, instead redirecting the majority of its multi-million dollar sponsorship towards women's initiatives, following the recent uproar over sexist comments made by Pies chief Eddie McGuire. Read more
CUB "evolves" partnerships department; AFL deal Monday, 11 Jul 2016 09:23pm Carlton & United Breweries' partnerships and experiences team has restructured into a broader department which includes control over agency relationships and consumer strategy. Read more
Demons lock in $1.6m per-year NT renewal Monday, 11 Jul 2016 09:23pm AFL side Melbourne FC has locked in an extension of its hosting and commercial partnership with the Northern Territory Government, worth more than $3m over the next two years. Read more
Women's Fun Run lands new title sponsor Monday, 11 Jul 2016 09:23pm One of Australia's largest women's fun runs has secured a new naming rights sponsor following the departure of long-term title sponsor, Sussan. Read more
JCU extends Fire tenure; commercial revenue up 45% Friday, 08 Jul 2016 09:23pm Townsville Fire, the WNBL's reigning champion, has agreed a long-term extension with naming rights sponsor James Cook University and renewed ties with two more partners, building on commercial growth of almost 50% since 2014. Read more
Car clutter unlikely to threaten Hyundai's A-League title renewal Friday, 08 Jul 2016 08:44pm Hyundai is on the verge of renewing its A-League principal sponsorship, despite the likely influx of auto-sector rivals into the competition for the first time. Read more
Carlton confirms restructure with new appointment Friday, 08 Jul 2016 08:44pm AFL side Carlton has split its chief operating officer position, following up this week's appointment of Sam Eustice with a second new executive to lead its consumer and marketing departments. Read more
Nissan kicks off new A-League era after exclusivity clause relaxed Thursday, 07 Jul 2016 09:45pm Nissan has secured a major partnership with A-League side Melbourne City to become the first club-level A-League car sponsor in the history of the A-League, other than Hyundai. Read more
ITP strikes EOFY-focussed deal with Titans Thursday, 07 Jul 2016 09:32pm The Gold Coast Titans NRL side has continued its commercial resurgence through a new alliance with the Income Tax Professionals. Read more
Supercars team ordered to repay $250k to controversial sponsor Thursday, 07 Jul 2016 09:24pm Supercars outfit Lucas Dumbrell Motorsport has been ordered to refund a $250,000 payment from tobacco baron Travers Beynon after a potential multi-million-dollar sponsorship deal turned sour. Read more
