A new sports tech firm headed by former chief executives of the AFL and Football Federation Australia has launched its first project, implementing the AFL's most comprehensive LED signage program.Read more
Cadbury and Big4 Holiday Parks have joined Australia's most prestigious foot-race, the Stawell Gift, as official partners.Read more
AFL sides North Melbourne and Carlton have secured eleventh-hour shorts and coach sponsors respectively, ahead of this weekend's AFL opening round.Read more
Telstra's new partnerships boss, Fady Taouk, has outlined the telco's evolving partnership philosophy, saying cultural spending will increase and that financial ROI has been displaced by customer experience.Read more
Lion Dairy brand Masters has signed on as the new shorts sponsor of the AFL's West Coast Eagles, while Essendon has agreed a multi-year partnership with a new coaches' partner.Read more
Online employment giant Seek and software firm Centium have become the sixth and seventh partners to join the Gold Coast 2018 Commonwealth Games.Read more
The Western Bulldogs AFL outfit has agreed signed a new partnership with logistics firm Allied Express, which has moved across after concluding a previous sponsorship with the North Melbourne Kangaroos.Read more
Business leaders from Wesfarmers, Brisbane Airport and the Sussan Group were among the award winners at the first edition of Creative Partnerships' resurrected annual awards night.Read more
Big-spending airline Etihad has appointed former Australian Rugby Union partnerships executive Simon Hawk to lead its local partnership operations.Read more
The Central Coast Mariners will pursue its dual-major sponsor experiment for a second season following the extension of Masterfoods' deal as home-jersey sponsor.Read more
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