Arts sponsorship coming of age, says Samsung and the BBC Tuesday, 07 Jun 2016 09:15pm Lead marketers from Samsung and the British Broadcasting Corporation say that arts companies are rapidly improving their sponsorship offerings because they've realised the need to provide a lot more than simple exposure and branding metrics. Read more
Olympics and Commgames committees appoint agencies; North retains Tasmanian links; and more Tuesday, 07 Jun 2016 09:15pm > AOC, GC2018 Games appoint creative agencies > North Melbourne secures extension to lucrative Tasmanian deal > HSBC reprises rugby grassroots grants program > Macron picks up Adelaide United apparel > Myer signs on as title rights sponsor for fashion festival Read more
GE links with NRL in community alliance Tuesday, 07 Jun 2016 09:15pm The NRL's Papua New Guinea community focus has received a boost, with General Electric announcing a new, nation-wide wellbeing partnership with the code. Read more
Resurgent Blues rack up new sponsors Monday, 06 Jun 2016 09:23pm AFL side Carlton has landed a handful of new alliances, including a major partnership with La Trobe University. Read more
Intel continues cultural expansion with Carriageworks deal Monday, 06 Jun 2016 09:10pm Intel has signed its second partnership with a Vivid Sydney precinct, linking with the Carriageworks performance space for one if its marquee digital exhibitions. Read more
Queensland Ballet urges shift in mindset and resources Monday, 06 Jun 2016 09:05pm Dilshani Weerasinghe, the executive director of the widely-respected Queensland Ballet, says cultural organisations need to shift the default attitude of "running on the smell of an oily rag" and invest in development and marketing to generate long-term growth. Read more
Compelling stories just as important as ROI in arts funding Friday, 03 Jun 2016 08:22pm An uncertain government funding landscape has pushed ROI measurement in the arts to the fore, but compelling content and a "good story" can still bring in the dollars, according to Koda Capital partner, David Knowles. Read more
Saints to pursue New Zealand partnership in 2018 Friday, 03 Jun 2016 04:59pm St Kilda will seek a return to the New Zealand market from 2018 and will open discussions with Auckland stakeholders, says Saints chief operating officer, Ameet Bains. Read more
Golf Australia locks in women’s Open title sponsor Friday, 03 Jun 2016 04:43pm ISPS Handa has extended its naming rights tenure with the Women's Australian Open golf tournament for a seventh year, Golf Australia has announced. Read more
Chevron secures Perth Stadium precinct naming rights Thursday, 02 Jun 2016 09:24pm Perth�s new 60,000-seat stadium has signed US energy giant Chevron as its second commercial partner. Read more
