Infinity switches NRL allegiances after Eels scandal Monday, 16 May 2016 09:08pm Financial services brand Infinity has signed on as a major sponsor of the Cronulla Sharks, just days after dumping its deal with the Parramatta Eels. Read more
Flexibility and balance the key to sponsorship: BMW Friday, 13 May 2016 08:51pm BMW's sponsorship philosophy has shifted away from mass-market awareness, with local marketing boss Stuart Jaffray saying that the brand's growing product line-up has led to a more tailored approach based on hitting the right audience. Read more
Sportsbet secures $60 million NRL alliance; pledges responsibility Friday, 13 May 2016 08:44pm SportsBet has signed a huge new partnership with the NRL, providing a timely boost to the code's commercial revenue, while NRL officials have stressed that strict responsibility safeguards will govern the deal. Read more
Salary cap scandal costs Eels million-dollar alliance Friday, 13 May 2016 02:30pm Parramatta's upper-back of jersey sponsor has cut ties with the club just months into a three-year deal as the Eels' salary cap saga continues to take a toll on commercial partners. Read more
Strong box-office and philanthropy insulates STC from sponsor drop Thursday, 12 May 2016 09:17pm The Sydney Theatre Company has swung to a $618k surplus after a record ticket sales and consistent philanthropy revenue, while Suncorp's discounted ticket program delivered more than $400k in savings. Read more
How BMW sealed one of Australia’s biggest sponsorship deals in “less than 24 hours” Thursday, 12 May 2016 08:50pm BMW's Australian Rugby Union alliance – its largest-ever local sponsorship – came together in less than 24 hours, but results have vindicated the gut feeling which led to the partnership, says the luxury car brand's marketing boss. Read more
Virgin Australia’s sponsorship architect joins Myer Thursday, 12 May 2016 05:02pm Michael Scott, Virgin Australia's lead marketer and one of the architects of the airline's AFL and V8 Supercars deals, has been appointed general manager of brand and marketing at Myer. Read more
Vic gambling foundation confident of cultural change; targets above-the-line Wednesday, 11 May 2016 08:24pm The chief executive of Victoria's Responsible Gambling Foundation says the organisation plans to tackle betting's growing presence in stadium and broadcast advertising following a stronger than anticipated reaction to its sponsorship strategy. Read more
Goodlife the first to back women’s AFL Wednesday, 11 May 2016 08:24pm Goodlife Health Clubs will partner with the AFL's growing female football program in a deal designed to help athletes prepare for the code's first national women's league. Read more
Cycling Australia re-signs Subaru; unveils strategic plan Wednesday, 11 May 2016 08:24pm Cycling Australia has renewed ties with key sponsor Subaru and targeted greater commercial gains as part of a new five-year strategic plan, launched this week. Read more
