Monster Energy, Hungry Jack’s among eleventh-hour Supercars deals
V8 Supercars outfits Prodrive, Erebus, Holden Racing Team and Tekno have all unveiled major sponsors on the eve of the season-opening Clipsal 500.Read more
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Infinity Group to roll out NRL partnerships
Financial services group Infinity has ventured into sports sponsorship, signing multi-year deals with two NRL clubs.Read more
Parramatta Council to appoint sponsorship agency
Parramatta City Council is hunting for a sponsorship or partnerships agency to work across its 2017 major events portfolio, which reaches more than 200,000 people.Read more
AFL revenue passes $500m as commercial; sponsorship soars
The AFL has posted an $18 million increase in commercial revenue in 2015, according to documents lodged with the corporate regulator.Read more
Tigerair takes Storm alliance into next decade
Budget airline Tigerair Australia has unveiled a Melbourne Storm-branded aircraft named after team captain Cameron Smith as part of a wide-ranging extension with the NRL side.Read more
AFL fans more likely to be satisfied NAB customers; GC2018 lands fifth sponsor; and more
> Google MD to oversee sponsorship at ANZ
> AFL fans more likely to be satisfied NAB customers
> Australian Open tennis reveals record metrics
> Gold Coast Commonwealth Games lands fifth sponsor
> Surfing Australia renews ties with key partnerRead more
Opera House launches digital transformation with Adobe
The Sydney Opera House has signed a new partnership with Adobe, that aims to overhaul its digital marketing strategy and engage audiences more effectively across all social media channels.Read more
Netflix to launch first local sporting alliance
NRL outfit Manly has unveiled a content and activations partnership with Netflix, in the streaming giant's first sponsorship in Australian sport.Read more
Giants sponsorship hits record levels
The GWS Giants' sponsorship revenue rose by more than $750,000 in 2015, and helped the AFL's youngest team squeak past break even prior to depreciation.Read more
Intrust Super crosses border with naming rights deal
Intrust Super will expand its support of rugby league to include naming rights of the NSWRL's elite cup competition, a property it already sponsors in Queensland.Read more
