LG branches into eSports; AFLPA sponsorship up 12%; and more Friday, 15 Apr 2016 09:20pm > LG branches into eSports with title deal > Sydney Theatre Company confirms new sponsorship boss > AFLPA sponsor revenue nears $1 million > Toshiba links with Knights > Tasmanian Racing secures wide-ranging Tabcorp deal > Queensland; Victorian football bodies gain new partners Read more
Medibank resets sponsorship strategy Thursday, 14 Apr 2016 09:14pm Medibank has ended a number of key deals in order to better align with its new brand campaign, 'I Am Better', and future sponsorships will take a more targeted approach, says the company's head of sponsorship Sean Cadd. Read more
Gold Coast 2018 lands basketball sponsor Thursday, 14 Apr 2016 09:13pm TAFE Queensland has expanded its partnership with the Gold Coast 2018 Commonwealth Games, becoming the first brand to take up a presenting partner slot. Read more
Port's China focus pays off with “multi-million dollar” deal Thursday, 14 Apr 2016 04:40pm Chinese property developer Shanghai Cred has signed on as a major sponsor of Port Adelaide as part of the AFL club's strategic push into China that will see the club become the first AFL team to play in China. Read more
Elite Sports Properties acquisition bolsters TLA Wednesday, 13 Apr 2016 09:12pm Global sports agency TLA has almost tripled sports marketing revenue and increased overall revenue to US$44.4m in the twelve months since acquiring Australia's Elite Sports Properties. Read more
Fitbit signs title partnership with Tennis Australia Wednesday, 13 Apr 2016 09:00pm Wearable technology brand Fitbit has inked its first major local partnership, taking naming rights to Tennis Australia's workout-based format, Fitbit Cardio Tennis. Read more
Nines saviour Downer takes on trans-Tasman test Wednesday, 13 Apr 2016 08:59pm Engineering firm Downer will take over as naming rights sponsor of the NRL's annual Australia-New Zealand test after a successful debut at this year's Auckland Nines. Read more
Paralympics team enters final fundraising straight Tuesday, 12 Apr 2016 09:30pm The Australian Paralympic Committee has moved within $500k of its fundraising goal for the Rio Olympics, with Australia Post the latest to sponsor the team. Read more
ARU sponsorship falls $7.4m in lean year for rugby union Tuesday, 12 Apr 2016 09:28pm The Australian Rugby Union's sponsorship revenue fell by more than 25% in 2015, but a lucrative broadcast deal and a raft of strategic changes has management bullish about the code's commercial outlook. Read more
AFL lands flurry of digital deals but Weet-Bix departs Tuesday, 12 Apr 2016 09:23pm The AFL is in the market for a new naming rights sponsor for its Mark of the Year competition, though brands including Schick and Mars have taken over some of the code's other digital assets. Read more
