Tournament-eve deals ensure full suite for WBBL teams
The Adelaide Strikers and Hobart Hurricanes Women's Big Bash teams have both signed major partners, ensuring that all eight franchises will start the inaugural competition with sponsors.Read more
The Adelaide Strikers and Hobart Hurricanes Women's Big Bash teams have both signed major partners, ensuring that all eight franchises will start the inaugural competition with sponsors.Read more
Pirtek will take naming rights to an Australian entry into the prestigious IndyCar 500's 100th race next year as part of the brand's expansion in the US.Read more
Close to $25m will flow to NRL clubs annually under the new revenue sharing deal signed this week, aimed at helping clubs develop their own commercial and sponsorship revenue streams.Read more
The Coffee Club has signed a pair of major partnerships in netball, becoming the naming rights sponsor of the Queensland Firebirds and match-ball sponsor of the ANZ Championships.Read more
The Australian Museum has secured almost a dozen partners for its Trailblazers exhibition following a strong financial year in which sponsorship revenue more than doubled.Read more
The Australian distributor of Merrell is betting on sponsorship to deliver a younger audience and image, following a global deal for the footwear brand to become presenting partner of the Tough Mudder obstacle challenge.Read more
The Sydney Thunder Big Bash Twenty20 franchise has signed a new co-major partner to replace the departing SpotJobs in recently-rebranded property developer HomeWorld.Read more
The North Queensland Cowboys NRL side has divided its head of commercial function into two roles after the departure of long-serving sponsorship chief, Stephen Mitchell.Read more
Telstra has re-shuffled its marketing and sponsorship management after the departure of Matt McCann, one of the leading architects of its sponsorship and media strategy.Read more
The Sydney Opera House has experienced a large fall in sponsorship revenue in comparison with last year's record result achieved during the venue's 2014's 40th anniversary celebrations.Read more