Culture the key to strong partnerships: Powershop Wednesday, 09 Mar 2016 08:37pm Ed McManus, the chief executive of ethical energy retailer Powershop, has said the identity and culture of both rights-holders and fellow sponsors is at the centre of his brand's sponsorship strategy. Read more
Roosters add trio of key partners Wednesday, 09 Mar 2016 08:28pm The Sydney Roosters NRL side has finalised its on-jersey assets for 2016 through new partnerships with a foreign exchange services firm and an international swimwear brand. Read more
QBE sponsorship strategy is “like a marriage” – marketing boss Tuesday, 08 Mar 2016 09:26pm QBE Australia's head of marketing has reaffirmed the company's commitment to long-term sponsorships, and stressed that that partnerships need "constant work" from sponsors and rights-holders to remain relevant. Read more
Hyundai signs another cultural sponsorship Tuesday, 08 Mar 2016 09:09pm Hyundai has entered its third major cultural partnership in as many months, joining the 2016 Biennale of Sydney as major sponsor. Read more
Sponsorship veteran Raward leaves NRL Tuesday, 08 Mar 2016 09:03pm Mathew Raward, the NRL's longest-serving sponsorship staffer, has accepted a redundancy as the organisation gears up for more changes to its commercial structure. Read more
Cultural sector can’t be afraid to “reinvent the wheel” Monday, 07 Mar 2016 09:27pm Australia's arts and cultural rights-holders must look beyond traditional commercial strategies to break free of over-reliance on government funding, according to the lead marketer of Europe's largest cultural institution, the Southbank Centre. Read more
Bundaberg ponders NRL return after expanding Cowboys deal Monday, 07 Mar 2016 09:20pm Bundaberg Rum has signed a major partnership with the North Queensland Cowboys as it weighs up a code-wide return to the NRL. Read more
Powercor signs long-term AFL partnership Monday, 07 Mar 2016 09:20pm Victorian energy provider Powercor has signed a four-year deal as the presenting sponsor of a new asset jointly-created by AFL sides Essendon and Geelong, to be known as the Powercor Country Program. Read more
Hino aims for point of difference with Supercars deal Friday, 04 Mar 2016 09:19pm Hino Trucks hopes its largest-ever local sponsorship, covering the entire V8 Supercars season, will differentiate the brand from the raft of rival trucking brands which sponsor the sport at team level. Read more
Saints bolstered as principal sponsor renews Friday, 04 Mar 2016 08:31pm Dare Iced Coffee has triggered a long-term renewal clause with St Kilda after a strong first season for its sponsorship including "significant" year-on-year sales growth and strong brand recall. Read more
