Colonial Brewing; Dairy Australia in at Melbourne Food and Wine Friday, 04 Mar 2016 07:35pm The Melbourne Food and Wine Festival has added a pair of supporting partners to its already significant 2016 sponsor portfolio. Read more
Foxtel Arts ramps up partnerships strategy Thursday, 03 Mar 2016 09:00pm Foxtel's dedicated arts and cultural channel will produce and screen more than 60 pieces of content as part of a new alliance with Canberra's National Portrait Gallery. Read more
Caltex clinches $12m Socceroos partnership Thursday, 03 Mar 2016 08:56pm After a long negotiation, Caltex has tied up the Socceroos naming rights until at least 2020, in a deal worth more than $12 million to Football Federation Australia. Read more
Eels and Titans unveil new wagering sponsors Thursday, 03 Mar 2016 08:18pm Wagering company Ladbrokes has swapped Aussie Rules for the NRL, signing a major sponsorship with the Gold Coast Titans after being ousted by an anti-betting campaign at St Kilda. Read more
North Melbourne renews Powershop following record revenue Wednesday, 02 Mar 2016 09:30pm After adding almost $1.3 million in new deals in the last twelve months, AFL side North Melbourne has bolstered its sponsorship portfolio with the long-term renewal of Powershop. Read more
Monster Energy, Hungry Jack’s among eleventh-hour Supercars deals Wednesday, 02 Mar 2016 09:21pm V8 Supercars outfits Prodrive, Erebus, Holden Racing Team and Tekno have all unveiled major sponsors on the eve of the season-opening Clipsal 500. Read more
Infinity Group to roll out NRL partnerships Wednesday, 02 Mar 2016 09:19pm Financial services group Infinity has ventured into sports sponsorship, signing multi-year deals with two NRL clubs. Read more
Parramatta Council to appoint sponsorship agency Wednesday, 02 Mar 2016 09:17pm Parramatta City Council is hunting for a sponsorship or partnerships agency to work across its 2017 major events portfolio, which reaches more than 200,000 people. Read more
AFL revenue passes $500m as commercial; sponsorship soars Tuesday, 01 Mar 2016 09:32pm The AFL has posted an $18 million increase in commercial revenue in 2015, according to documents lodged with the corporate regulator. Read more
Tigerair takes Storm alliance into next decade Tuesday, 01 Mar 2016 09:29pm Budget airline Tigerair Australia has unveiled a Melbourne Storm-branded aircraft named after team captain Cameron Smith as part of a wide-ranging extension with the NRL side. Read more