> Victory posts strong profit after sponsor surge
> Former Bulldogs chief to head sponsorship agency
> KPMG signs wide-ranging deal with Gold Coast Commonwealth Games
> Red Bull hunting for local marketing chief
> KFC unveils 2015-16 summer cricket campaign
> Crows land M.J. Bale allianceRead more
The landmark NCAA College Football Championship match to be played in Australia next year will not be shackled by sponsorship restrictions that apply in the US, and discussions with potential presenting sponsors have already started, according to promoters of the event.Read more
Telecommunications challenger brand OVO has secured its first major content and sponsorship deal, with the V8 Supercars, and is promising more partnerships as a key part of its business plan.Read more
Chinese smartphone brand ZTE has agreed to expand its partnership with AFL side Carlton, and long-term club sponsor Visy has also renewed.Read more
Football Federation Victoria hopes a new corporate business network will work as a sponsor pipeline and help capitalise on record participation rates in the state.Read more
St Kilda has confirmed Pepper Money, the new lending business of diversified financial services firm the Pepper Group, as its new co-major partner.Read more
Telstra will hold naming and digital rights to the NRL into the next decade after a rapid round of negotiations secured a bumper $1.8 billion media and broadcast deal for the code.Read more
Jack Daniel's has signed on as official partner of the Australian Open on the eve of the golf tournament - and just a day after announcing it would depart its largest local partnership.Read more
AFL side St Kilda is set to unveil a new major sponsor to replace LEDified after announcing a record pre-Christmas membership uptake for the second season running.Read more
Basketball Australia has scored property management firm Vicinity as naming rights sponsor for one of its key initiatives, providing a sorely-needed revenue boost for the organisation.Read more
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