More latest news - page 94

Budget Direct expands NRL footprint with Rabbitohs deal

Budget Direct has partnered the South Sydney Rabbitohs as part of a three-year sleeve and insurance sponsorship with chief growth officer, Jonathan Kerr telling Sponsorship News the decision reflects the brand’s aim to connect with an “iconic club in the NRL heartland of NSW.”

Major brands support Nedd Brockmann, We Are Mobilise challenge

PUMA, CommBank, Defender, Boost Mobile and Mitre 10 have supported Nedd Brockmann’s 2025 Uncomfortable Challenge that raised  $1.5 million for homelessness charity We Are Mobilise.

Rebel partners with HYROX

Rebel has entered a new partnership with HYROX Australia to expand its role in the fitness community and promote functional training through major national events.

North Melbourne Kangaroos jump at Kookaburra apparel deal

Kookaburra Sport has signed a multi-year deal to supply North Melbourne’s on-field and performance apparel across its AFL, AFLW, VFL and VFLW teams.

Under Armour expands Australian marketing tilt with Hawks deal

Under Armour has signed with the AFL’s Hawthorn Football Club as its high-performance apparel and footwear partner.

Cricket Australia reports $109.6M surplus as broadcast revenue surges

Cricket Australia (CA) has reported a $109.6 million surplus from operations for the year ending 30 June 2025.

Simba Car Hire, armed for expansion, joins Adelaide Strikers

Simba Car Hire has signed with the Adelaide Strikers men’s and women’s Big Bash League (BBL) teams.

Football Australia go Fanatics to find global merchandise reach

Fanatics will operate Football Australia’s (FA’s) online merchandise store and is tasked to improve access to products for local fans as well as those overseas.

Moët Hennessy extension celebrates 10 years of partnership with Brisbane Racing Club

Brisbane Racing Club (BRC) has renewed with Moët Hennessy Australia which extends the collaboration to a decade.

Sponsorship News Highlights - 2 November, 2025