Speedo ambassadors praise Commonwealth Games renewal putting swimmers in ‘iconic’ togs again
Speedo has extended its long-standing partnership with Commonwealth Games Australia (CGA) to the Glasgow 2026 edition.
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Global report calls out brands and leagues for missing the message from the world of women
Wasserman’s women-focused division the Collective has released new global research highlighting major opportunities for sports rights holders and brands.
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Chemist Warehouse extends prescription in four-year NRL renewal
Chemist Warehouse has extended its partnership with the National Rugby League (NRL) until the end of the 2029 season.
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Perth Glory in long-running Macron deal renewal
Perth Glory has extended its long-term apparel partnership with Italian sportswear brand Macron.
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SportWest, Maxiblock in community-focussed sunscreen deal
SportWest has signed Western Australian brand Maxiblock which becomes its preferred sunscreen provider for three years.
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GWM targets top five on car sales chart through Richmond partnership
Great Wall Motors (GWM) is using its new sponsorship with the AFL’s Richmond Football Club in pursuit of its goal to enter the top five automotive brands in Australia, its head of marketing & communications Steve Maciver told Sponsorship News.
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Wests Tigers fight their way out of debt jungle using sponsorship, membership as path to financial recovery
The NRL’s Wests Tigers chief executive Shane Richardson says the club has achieved its strongest commercial position in years.
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Blackmores expands basketball backing to incorporate the women’s game
Blackmores Group has expanded its commitment to Australian basketball by adding the Women’s National Basketball League (WNBL) to its renewal with the NBL.
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Covid-era savior, OPPO renews with Wellington Phoenix for fifth season
OPPO has extended its Wellington Phoenix Football Club deal for a fifth consecutive season.
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No balls change as Queensland Cricket renews Kookaburra again
Queensland Cricket has extended its long-running relationship with Kookaburra for the 2025-26 season.
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