Budget Direct chief growth officer, Jonathan Kerr, says the insurer’s growing portfolio of NRL partnerships reflects a deliberate focus on clubs with strong community ties and challenger brand qualities.
Basketball’s Adelaide 36ers have partnered with 100% Aboriginal-owned the RAW Group for the club’s Indigenous Round game this Sunday against Illawarra Hawks at the Adelaide Entertainment Centre.
Future Golf has partnered Foresight Sports Australia to provide members with access to simulator and launch monitor technology that is used by professional golfers.
The Perth Bears are taking a partnership-driven approach to building the new NRL club’s commercial program, according to GM of commercial, Katie Roberts.