NRL plots commercial review as tough sponsorship market hits Thursday, 25 Feb 2016 07:52pm The NRL has been stung by flat sponsorship and digital revenue in 2015, failing to keep pace with commercial growth in rival sporting codes. Read more
AGL rolls out dual Tahs-NSW Rugby partnership Wednesday, 24 Feb 2016 09:23pm AGL will partner with Super Rugby's Waratahs and the NSW Rugby Union in a deal giving the renewable energy company access to both the code's elite and grassroots tiers. Read more
Fitness First partners with AFLPA Wednesday, 24 Feb 2016 09:23pm The AFL Players' Association has continued its recent commercial momentum through a new partnership with national gym chain Fitness First. Read more
Mardi Gras closing in on record sponsorship revenue Wednesday, 24 Feb 2016 09:23pm Sydney's Gay and Lesbian Mardi Gras is set to crack the $2 million sponsorship revenue barrier for the first time after low churn and new deals with major brands such as Medibank, Twitter and Facebook. Read more
NIB on the hunt for Victorian platform after Cats deal Tuesday, 23 Feb 2016 09:17pm NIB will be looking for new Victorian sponsorships from 2018, following its decision to split with long time AFL partner Geelong, which has entered into a new deal with rival health insurer, GMHBA. Read more
F1 GP secures blue-chip backers after renewed luxury focus Tuesday, 23 Feb 2016 09:17pm Jaguar, Hisense and LK Property Group will be joint-presenting partners of the Australian Formula 1 Grand Prix's revamped luxury hospitality precinct. Read more
Etihad Stadium chief steps down Tuesday, 23 Feb 2016 09:17pm Paul Sergeant, the chief executive of Etihad Stadium, has stepped down from the role, and experienced commercial staffer Michael Green will take over on an interim basis. Read more
Hino Truck inks largest Australian deal with Supercars Monday, 22 Feb 2016 09:30pm Expanding truck brand Hino has agreed a long-term partnership with the V8 Supercars in a deal which includes broadcast tie-ins across both free-to-air and pay-TV. Read more
NSWRL sponsorship revenue rises to record $5m Monday, 22 Feb 2016 09:26pm The NSW Rugby League has kept pace with its rival, the Queensland Rugby League, posting a strong sponsorship and marketing revenue rise after acquiring the 'Blatchey's Blues' supporter group. Read more
Gold Coast Games secures innovative legal partnership Monday, 22 Feb 2016 09:26pm Law-firm MinterEllison will send an IP and brand protection team on secondment to the organising committee of the Gold Coast 2018 Commonwealth Games as part of a new partnership billed as a world first. Read more
