Toyo looks to sponsorship to broaden customer base Friday, 19 Feb 2016 09:35pm Toyo is banking on its newly-minted partnership with the GWS Giants to win it customers outside its traditional motorsports base, according to the company's marketing manager, Jose Angeles. Read more
IGA links with West Coast Eagles Friday, 19 Feb 2016 09:35pm Metcash's IGA supermarkets brand will take over match-ball sponsorship duties at the West Coast Eagles as part of a new deal. Read more
Supercars teams finalise key sponsors on season eve Friday, 19 Feb 2016 09:34pm Charlie Schwerkolt's new V8 Supercars venture has secured an inaugural title sponsor, while Nissan Motorsport has confirmed its own principal partner as teams finalise sponsor liveries for 2016. Read more
Mother’s Day Classic fun run picks up new sponsors Thursday, 18 Feb 2016 09:29pm The Mother's Day Classic, Australia's largest breast cancer fundraiser, has renewed ties with a host of key backers and agreed new partnerships with HCF, Nutrimetics and Nature's Valley. Read more
Sony’s Playstation expands football platform Thursday, 18 Feb 2016 09:21pm Playstation 4 has beefed up its commitment to football, taking title rights to a new grassroots pathway competition and collaborating with Fox Sports on a new branded content series. Read more
WA sponsor switches from Eagles to Force Thursday, 18 Feb 2016 09:21pm West Australian developer Psaros has switched codes following the end of its West Coast Eagles partnership, joining the Western Force as a front of jersey sponsor. Read more
Tigers the latest AFL side to reject betting sponsors Wednesday, 17 Feb 2016 09:27pm The Victorian Responsible Gambling Foundation is targeting partnerships with all ten Victorian AFL sides after agreeing its seventh deal in little more than twelve months. Read more
Michelin takes Australian MotoGP pole position Wednesday, 17 Feb 2016 09:27pm Iconic tyre brand Michelin has signed on as title sponsor of the 2016 Australian Motorcycle Grand Prix, becoming the event's fourth naming rights sponsor in the last five years. Read more
NBL to expand back-room staff with COO role Wednesday, 17 Feb 2016 09:27pm The National Basketball League is set to recruit a chief operating officer reporting to league boss Jeremy Loeliger, with the role to have day-to-day responsibility for commercial operations. Read more
Senior marketing execs on the move among big rights-holders Tuesday, 16 Feb 2016 09:27pm The Australian Grand Prix Corporation has appointed Melbourne Victory's Arthur Gillion as head of marketing following the departure of Jane Ballantyne, who has joined Racing Victoria as chief commercial officer. Read more
