Sculpture by the Sea wins Crown backing as revenue base grows Tuesday, 16 Feb 2016 The Crown Resorts Foundation and the Packer Family Foundation have signed on as major partners of the Sculpture by the Sea festival. Read more
Storm, Cowboys capitalise on Queensland links Tuesday, 16 Feb 2016 NRL outfits the Melbourne Storm and the North Queensland Cowboys have secured a raft of Queensland businesses as partners as preparations continue for the 2016 season. Read more
CEO shake-up as Ensemble boss departs Monday, 15 Feb 2016 Partnerships and activations agency, Ensemble, has appointed Network Ten sponsorship boss Melissa Fein as chief executive following the departure of foundation CEO Justin Ricketts. Read more
Swisse to roll out NBL, Olympics deals Monday, 15 Feb 2016 Swisse has inked an 8-year renewal with the Australian Olympic and Paralympic committees and taken title rights to the NBL's finals series as the supplements giant shapes for a big 2016. Read more
Sharks hunt for new stadium sponsor Monday, 15 Feb 2016 NRL side Cronulla's home stadium has reverted to its former title of Shark Park following the end of a naming rights partnership with waste-removal firm Remondis. Read more
“Progressive” brands looking increasingly to millennial festivals Friday, 12 Feb 2016 New partnerships with influencer brands has translated into commercial growth for festival agency Secret Sounds Connect, with sponsorship revenue across its major music festivals portfolio up by more than a third this year. Read more
Victory secures ACL principal sponsor Friday, 12 Feb 2016 Fresh from signing a major partnership in the AFL, Chinese investment firm Greenwood Capital will back Melbourne Victory's Asian Champions League campaign. Read more
Steve Mitchell to lead Rebels commercial Friday, 12 Feb 2016 Respected ex-North Queensland Cowboys sponsorship boss Steve Mitchell has been tapped to lead the commercial department of the Melbourne Rebels. Read more
Adelaide arts exhibition attracts record support Thursday, 11 Feb 2016 The Adelaide Biennial of Australian Art has agreed new and renewed partnerships with a raft of brands, including the return of its principal donor. Read more
GWS Giants set for growth after Toyo deal Thursday, 11 Feb 2016 Toyo Tires will become the GWS Giants' third co-major sponsor in as many years in a partnership worth double that of departing sponsor SpotJobs. Read more