"Challenging" sponsorship climate contributes to Tropfest downfall
One of Australia's largest cultural events, film festival Tropfest, has been cancelled amid a difficult sponsorship market, according to founder John Polson.Read more
More latest news - page 944
Paralympians to star in Cadbury-sponsored content
Cadbury will augment its Olympics strategy with a content-led partnership with the Australian Paralympic Committee, to kick off from early 2016.Read more
Qantas continues sponsorship take-off with cricket expansion
Cricket Australia has bagged a renewal coup with national carrier Qantas, which will add sponsorship for all offshore tours over the next five years to its already significant support.Read more
CareerOne recruited as Mars exits embattled Blues
Struggling AFL side Carlton has secured a replacement for co-major sponsor Mars in job website CareerOne, owned by existing partner, Acquire Learning.Read more
Lavazza to bring global tennis platform to Australia
Italian coffee brand Lavazza has signed its largest-ever local sponsorship deal to become an official partner of the Australian Open tennis tournament.Read more
Pirtek committed to Broncos despite jersey change
Pirtek will seek to extend its tenure as a sponsor of the Brisbane Broncos despite the team signing a new sponsor for the lower back of jersey position previously occupied by the company.Read more
Big Bash sides confirm new and renewed alliances
The Adelaide Strikers and Hobart Hurricanes have both locked in front of jersey sponsors for the upcoming Big Bash League, while a third side has secured an inaugural sponsor for the Women's Big Bash.Read more
Macron to target AFL and rugby contracts for local expansion
Italian apparel maker Macron is eyeing expansion into multiple football codes after helping its first local partner, A-League side Perth Glory, to record merchandise revenue since launching in Australia.Read more
Traffik's Samsung work takes out another sponsorship award
PR agency Edelman and experiential agency Traffik Sydney have won another two awards for the Samsung Slideliner, including best sponsorship campaign, at Australia's branded entertainment awards, BEfest.Read more
Kaspersky calls time on sponsorship strategy
Kaspersky Lab local managing director Andrew Mamonitis says the brand's recently-concluded Manly Sea Eagles partnership will be its last in Australia for the foreseeable future.Read more
