Wild Turkey ends NRL deal in search for new audiences Thursday, 28 Jan 2016 Bourbon brand Wild Turkey has called time on its sponsorship of the NRL and will roll out a new marketing strategy in the coming months. Read more
Chemist Warehouse strikes expanded deal with NBL Wednesday, 27 Jan 2016 Discount pharmacy chain Chemist Warehouse has continued to back the National Basketball League, signing on as naming rights partner for the competition's annual awards night. Read more
Santos extends Tour Down Under naming rights Wednesday, 27 Jan 2016 Santos will renew its status as principal sponsor of Australia's largest cycling event, the Tour Down Under. Read more
Fujitsu belatedly commits to embattled Bombers Wednesday, 27 Jan 2016 Fujitsu General has released its first statement of public support for troubled AFL side Essendon, a fortnight after the Court of Arbitration for Sport imposed year-long bans on 34 of the team's current and former players. Read more
Creative Partnerships extends CEO tenure Friday, 22 Jan 2016 The federal agency for private investment in the arts, Creative Partnerships, has extended the term of its inaugural chief executive and appointed a new board member. Read more
Titans continue to streamline management as veteran departs Friday, 22 Jan 2016 Long-serving Gold Coast Titans executive Ian Buchanan will step down from his role as general manager of operations and media as part of an ongoing "streamlining" process at the NRL club. Read more
Mining giant extends support to third Olympic sport Friday, 22 Jan 2016 Gina Rinehart's Hancock Prospecting has signed on as major sponsor of Rowing Australia – the third Olympic sport the mining magnate will support financially in the lead-up to the 2016 Olympics. Read more
NRL appoints new digital boss as in-house strategy takes shape Thursday, 21 Jan 2016 Network Ten's digital chief Rebekah Horne will take over from Lewis Pullen as the NRL's head of digital, as the code prepares for sweeping changes to its digital commercialisation strategy. Read more
Adelaide United and Victory closing in on ACL sponsors Thursday, 21 Jan 2016 All three Australian representatives in the Asian Champions League are set to begin the football tournament with major partners, with Adelaide United close to securing South Australia's tourism agency as its principal sponsor. Read more
Epilepsy non-profit lines up $200k Dick Smith replacement Thursday, 21 Jan 2016 Retail Food Group has ended its Gold Coast Suns sponsorship and stepped in as major sponsor of Epilepsy Action Australia after troubled retailer Dick Smith failed to honour a recently-agreed partnership worth $200k. Read more