Cricket Australia's Big Bash League has cashed in on its youth and family appeal, announcing a promotional tie-in with Warner Brothers and a new partnership with ice-block brand Zooper Dooper.Read more
Football Federation Australia general manager of commercial development, Martin Stead, has been appointed to a new position as News Corp's head of commercial partnerships, sport.Read more
The rise of Dan Ricciardo and a new focus on sponsorship has delivered a $1 million increase in commercial revenue for the Australian Grand Prix Corporation, the managing body for both the Formula 1 and Motorcycle GP in Australia.Read more
iiNet has beaten entries from brands including Volkswagen and CUB's Victoria Bitter to take home the Australian Marketing Institute's 2015 national sponsorship award.Read more
Moonee Valley Racing Club has signed an insurance partner ahead of the Cox Plate, the marquee event of the Spring Racing Carnival.Read more
Optus has returned to sports sponsorship in a big way, partnering with Cricket Australia to deliver thousands of hours of online content.Read more
> Erebus, Nissan Motorsport win principal backers
> Netball SA appoints new commercial chief
> Knights to team up with new Hunter property development
> CGU backs equality movement with naming rights deal
> Canberra International Film Festival boosted by $150k partnershipRead more
The National Basketball League has continued to add to its roster of sponsors, with new automotive and cinema partners joining the sport.Read more
National Storage will roll out a national sponsorship campaign from 2016 following the signing of three major deals across A-League, NRL and Big Bash League teams.Read more
Three major deals – renewals with Mitsubishi and Dick Smith and a new partnership with National Storage – will maintain the Melbourne Stars' lead position for sponsorship revenue in the Big Bash League, according to CEO Clint Cooper.Read more
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