Football NSW will appoint a new head of commercial following the departure of current sponsorship boss Adam Dennison to take up a senior position at specialist sporting recruitment company, NSR Australia.Read more
Sport and entertainment agency Twenty3 will handle fan engagement and activation duties for the much-hyped Ultimate Fighting Championship event featuring superstar Ronda Rousey in Melbourne.Read more
The NRL is getting short of top-level commercial sports administrators, following today's announcement that chief executive Dave Smith will depart and with no replacement yet lined up for commercial boss Paul Kind.Read more
Long-term Craig Lowndes backer, Caltex, will fork out a multi-million dollar sum for title rights to the Bathurst champion's V8 Supercars vehicle from 2016.Read more
Land Rover has extended its partnership with the ACT Brumbies and will also replace Wallabies sponsor BMW as a major backer of the Melbourne Rebels.Read more
Mondelez will use a year-long lead in for its Australian Olympic Committee sponsorship, with Cadbury and other brand promotions kicking off months ahead of the Rio Games, says the brand's head of partnerships Lauren Fildes.Read more
Two Hunter-based businesses have signed new partnerships with the Newcastle Jets, and its major sponsor, Beechwood, has extended its deal to include the Jets' women's team.Read more
Football Federation Australia has snared global tyre brand Continental as a partner, eight months after a conversation with the brand began at the triumphant Asian Cup tournament.Read more
BLK has signed a long-term renewal with the Western Force after record jersey sales last year – and the Force will also continue with its innovative jersey sponsorship in 2016.Read more
ANZ Bank will extend its kids tennis initiative into China as part of a wider tie-in with the Tennis Australia grassroots program it sponsors, ANZ Tennis Hot Shots.Read more
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