Wests begin rebuild with member and coaching partner Friday, 15 Jan 2016 Western Sydney car dealership group Best Buy Autos has signed on as the first corporate partner for the Wests Tigers since the NRL club restructured its management and strategy last year. Read more
William Hill wagers on tennis partnerships for market share Friday, 15 Jan 2016 William Hill's sponsorship with Tennis Australia will be an important part of the marketing mix for the company's future growth in Australia, according to chief executive James Henderson. Read more
Australian Open’s entertainment focus paves way to Guvera deal Thursday, 14 Jan 2016 Elite tennis players such as Andy Murray and Gael Monfils will create music playlists for fans as part of a new content partnership between the Australian Open and streaming service Guvera. Read more
Manly signs partners in legal and auto sectors Thursday, 14 Jan 2016 The Manly Sea Eagles NRL team has secured a compensation law firm as new shorts partner and renewed ties with its vehicle partner. Read more
Erebus lines up permanent naming rights deals after two-year hunt Thursday, 14 Jan 2016 After two seasons of rolling livery, Erebus Motorsport has secured full-time naming rights sponsors for both of its V8 Supercar entries in 2016. Read more
FMG expands sponsor program despite mining downturn Wednesday, 13 Jan 2016 Mining giant Fortescue Metals Group has ramped up its support of Hockey Australia despite falling iron-ore prices, expanding its partnership to include the women's national team for the first time. Read more
Bombers sponsors affirm support after devastating anti-doping ruling Wednesday, 13 Jan 2016 Essendon's key sponsors will honour their contracts despite the Court of Arbitration for Sport imposing bans on 34 current and former players, but the embattled AFL club is braced for a long-term commercial fallout from the decision. Read more
Sydney Festival welcomes host of new partners Wednesday, 13 Jan 2016 The Sydney Festival has added a dozen new sponsors, including Hyundai, Dyldam and Moet & Chandon, as its 40th anniversary program begins in earnest. Read more
Merry Christmas and Happy Holidays from Sponsorship News Tuesday, 22 Dec 2015 Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2015 – from staff movements and new deals to industry controversy and strategy shifts. Read more
Optus poaches IBM sponsorship boss for B2B arm Tuesday, 22 Dec 2015 Optus has recruited a pair of senior IBM sponsorship staffers to lead marketing for its Optus Business division, which includes the telco's Tennis Australia partnership. Read more
