The Star poaches ANZ Stadium marketing boss Friday, 11 Dec 2015 ANZ Stadium's marketing and membership boss, Melinda Madigan, has been appointed to head The Star's marketing operations after the departure of casino sales chief Richard Howarth. Read more
Blue-chip brands flock to Moonlight Cinemas Friday, 11 Dec 2015 Moonlight Cinema's new strategy of not signing a naming rights sponsor has paid dividends after securing more than a dozen sponsors, including UNIQLO, Bingle, Canadian Club and Presto. Read more
Rugby League World Cup executive takes shape Thursday, 10 Dec 2015 The NRL has appointed the former heads of commercial at the Sydney Opera House and the Australian Turf Club to executive positions at the 2017 Rugby League World Cup. Read more
NRL brings sponsorship sales in-house; appoints commercial boss Thursday, 10 Dec 2015 In sweeping changes at NRL head office, highly-regarded sports administrator Michael Brown has been confirmed as the organisation's permanent chief commercial officer and the NRL will bring sponsorship sales in-house following the expiry of its exclusive sales contract with sponsorship agency SEL. Read more
Ford takes Cats commitment into next decade Thursday, 10 Dec 2015 Ford has extended its principal deal with the Geelong Cats to 2021, well beyond the end of the car-maker's local manufacturing operations in Australia. Read more
FFA nets major upgrade to NAB deal Wednesday, 09 Dec 2015 Football Federation Australia and the National Australia Bank have confirmed a renewed alliance which gives the bank touchpoints across virtually all FFA assets. Read more
Champions League partner; Arsenal tour bolsters Sydney Wednesday, 09 Dec 2015 Sydney FC has secured StarTrack as principal partner for its Asian Champions League campaign on the same day a lucrative fixture against English football team Arsenal was announced. Read more
Sydney Festival secures Meriton partnership Wednesday, 09 Dec 2015 Meriton will join forces with the Sydney Festival in a new partnership that gives the property developer naming rights to the popular 'festival village' precinct. Read more
Raiders sign new major sponsor for Nines, but Huawei set to stay Tuesday, 08 Dec 2015 The Canberra Raiders will feature a new major sponsor on its jersey-front for the NRL's pre-season Auckland Nines tournament despite the imminent renewal of principal sponsor Huawei. Read more
Surging sponsorship revenue helps Port to profit Tuesday, 08 Dec 2015 AFL side Port Adelaide has recorded its first financial surplus in nearly a decade after a strong upturn in sponsorship and commercial revenue. Read more
