Last minute sponsors jump in with V8 teams
Just a week out from the Supercheap Auto 1000, Erebus has secured a major sponsorship from oil company Penrite.Read more
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Anti-fossil fuels group expected to put pressure on Australian arts sponsors
A public drive to convince arts and entertainment organisations in the UK to abandon sponsorships from fossil fuel companies is expected to gather pace in the Australian market in coming months.Read more
Telstra’s beefed-up sponsor budget tops $20 million
Telstra boosted its sponsorship spend by almost 25% in the 2014-15 financial year to reach a record $20.7 million and the outlay is likely to increase further as it rolls out further large-scale deals.Read more
Alcatel takes first full-sport sponsorship with NBL
After dabbling in team sponsorships with the South Sydney Rabbitohs and the Greater Western Sydney Giants, Alcatel Onetouch has signed is first full-sport deal as the smart phone and tablet partner of the National Basketball League.Read more
Singo’s advice from the 70s inspired Sperry sponsorships
The decision by the Australian distributor of fashion brand Sperry to push into sponsorship was inspired by advice given to the company's owner by adman John Singleton in the 1970s.Read more
Cycling Australia adds commercial boss ahead of Rio
Former Netball Australia head of commercial, Matthew Roberts, has been appointed to lead Cycling Australia's sponsorship operations as part of a new revenue generation strategy for the sport.Read more
Heineken brings Rugby World Cup atmosphere down under
Brewing giant Heineken has launched a multi-platform activation of its global Rugby World Cup sponsorship including partnering with a range of venues across Australia to create "Rugby World Cup Clubhouses".Read more
Tropfest names 2015 partners but seeks more
Tropfest has managed to snare five new sponsors and re-signed a number of long-term partners in the lead up to the 2015 short film competition in December.Read more
Bob Jane Insurance wants youth platforms
Plans by former touring car champion Bob Jane and Victorian smash repair businessman Tony Murdaca to launch a rebel auto insurance brand are expected to see the pair focus on sponsorship of sports and youth events to promote the concept.Read more
Cricket NSW scores a first with Sydney Water
Cricket New South Wales has signed a ground breaking partnership with Sydney Water in a sponsorship that will see players ditch sport drinks for Sydney's tap water. The deal is the first time a public water company has sponsored a major sporting team.Read more
