Eight key sponsors re-sign with Tough Mudder
Endurance challenge series Tough Mudder has retained a full complement of sponsors ahead of its 2015 Australian season.Read more
More latest news - page 954
Qantas plunges big bucks into art
A $2.75 million gift from the Qantas Foundation will bankroll a series of new acquisitions by the Museum of Contemporary Art and the UK's Tate gallery as part of an international joint acquisition program.Read more
Sperry dives in with swimming and promises more sponsorship in other sports
American fashion brand Sperry – owner of the classic Sperry Topsiders brand – has foreshadowed further sponsorships with "iconic" Australian sports after announcing its first Australian deal with Swimming Australia.Read more
Bundy brings AFL and NRL activations together
Bundaberg Rum has redefined having a bet each way in the football stakes with its AFL and NRL Football Finals Legends activation featuring Hawthorn great Robert DiPierdomenico and Bronco's legend Wally Lewis.Read more
Freo looks to cap strong year with key deals
Despite falling at the second last hurdle in its bid for a championship, AFL powerhouse Fremantle is in advanced renewal discussions with three key sponsors after hitting its 2015 sponsorship revenue targets, aided by its strong on-field performances.Read more
QBE renews A-League's longest-running partnership
Leading global insurance group, QBE, has extended its decade-long principal deal with the Perth Glory.Read more
Big Bash trumps AFL, NRL in media exposure, according to new research
Cricket Australia's Big Bash League is now delivering more efficient brand awareness for its sponsors than either the AFL or NRL, according to new research from Futures Sport + Entertainment.Read more
Wanderers to focus on member leveraging as fan base grows
The Western Sydney Wanderers will look to capitalise on their rapidly-growing supporter base with the A-League's first member rewards program and a new membership partner.Read more
Westpac Private Bank signs on with water polo event
Water Polo by the Sea, the annual sporting and social event held at Bondi Icebergs, has agreed a partnership extension with Westpac Private Bank.Read more
NBL adds two more blue-chip brands to roster
Telstra and Europcar have signed on as major partners of the National Basketball League.Read more
