Europcar Australia backs cycling despite withdrawal by parent company Tuesday, 08 Dec 2015 Europcar Australia has renewed its partnership with the Tour Down Under, despite the fact that its parent company has withdrawn from its global sponsorship commitments to cycling. Read more
Rebel talking to "all major sports" about supporting women, says MD Monday, 07 Dec 2015 Rebel Sport has kicked off partnership discussions with several sporting codes as part of managing director Erica Berchtold's push to bring women's sport into the limelight. Read more
Musical chairs as Bottle-O backs Supercars champ Winterbottom Monday, 07 Dec 2015 Newly-crowned V8 Supercars champion Mark Winterbottom will swap his Pepsi Max backing for Bottle-O colours next season, the latest in a myriad of sponsorship changes in the championship for 2016. Read more
Force, Waratahs re-sign key partners Monday, 07 Dec 2015 Super Rugby outfits the Western Force and NSW Waratahs have each renewed ties with key jersey sponsors. Read more
Storm marketing chief Billing to depart Friday, 04 Dec 2015 Melbourne Storm marketing director Mike Billing, the architect of the team's state-of-the-art member rewards program, has left the club to set up his own consultancy. Read more
Tournament-eve deals ensure full suite for WBBL teams Friday, 04 Dec 2015 The Adelaide Strikers and Hobart Hurricanes Women's Big Bash teams have both signed major partners, ensuring that all eight franchises will start the inaugural competition with sponsors. Read more
Pirtek to fund Australian foray into IndyCar Friday, 04 Dec 2015 Pirtek will take naming rights to an Australian entry into the prestigious IndyCar 500's 100th race next year as part of the brand's expansion in the US. Read more
NRL rights bonanza to be channeled into development at club level Thursday, 03 Dec 2015 Close to $25m will flow to NRL clubs annually under the new revenue sharing deal signed this week, aimed at helping clubs develop their own commercial and sponsorship revenue streams. Read more
Coffee Club lines up netball in Trans-Tasman strategy Thursday, 03 Dec 2015 The Coffee Club has signed a pair of major partnerships in netball, becoming the naming rights sponsor of the Queensland Firebirds and match-ball sponsor of the ANZ Championships. Read more
Australian Museum continues commercial momentum Thursday, 03 Dec 2015 The Australian Museum has secured almost a dozen partners for its Trailblazers exhibition following a strong financial year in which sponsorship revenue more than doubled. Read more
