2016 to be RCG Corporation's "year of sponsorship" Wednesday, 02 Dec 2015 The Australian distributor of Merrell is betting on sponsorship to deliver a younger audience and image, following a global deal for the footwear brand to become presenting partner of the Tough Mudder obstacle challenge. Read more
HomeWorld partnership bolsters Thunder Wednesday, 02 Dec 2015 The Sydney Thunder Big Bash Twenty20 franchise has signed a new co-major partner to replace the departing SpotJobs in recently-rebranded property developer HomeWorld. Read more
Cowboys restructure following Mitchell departure Wednesday, 02 Dec 2015 The North Queensland Cowboys NRL side has divided its head of commercial function into two roles after the departure of long-serving sponsorship chief, Stephen Mitchell. Read more
Telstra restructures sponsorship bosses after McCann departure Tuesday, 01 Dec 2015 Telstra has re-shuffled its marketing and sponsorship management after the departure of Matt McCann, one of the leading architects of its sponsorship and media strategy. Read more
Opera House sponsorship revenue falls $3m, but outlook rosy Tuesday, 01 Dec 2015 The Sydney Opera House has experienced a large fall in sponsorship revenue in comparison with last year's record result achieved during the venue's 2014's 40th anniversary celebrations. Read more
Victory profit; Red Bull, Bastion and Cricket Australia staff changes; and more Tuesday, 01 Dec 2015 > Victory posts strong profit after sponsor surge > Former Bulldogs chief to head sponsorship agency > KPMG signs wide-ranging deal with Gold Coast Commonwealth Games > Red Bull hunting for local marketing chief > KFC unveils 2015-16 summer cricket campaign > Crows land M.J. Bale alliance Read more
Sponsors keen on ground-breaking Australian US college football match Monday, 30 Nov 2015 The landmark NCAA College Football Championship match to be played in Australia next year will not be shackled by sponsorship restrictions that apply in the US, and discussions with potential presenting sponsors have already started, according to promoters of the event. Read more
Content-chasing telco OVO enters market with V8 Supercars Monday, 30 Nov 2015 Telecommunications challenger brand OVO has secured its first major content and sponsorship deal, with the V8 Supercars, and is promising more partnerships as a key part of its business plan. Read more
ZTE boosts Carlton spend; Visy renews Monday, 30 Nov 2015 Chinese smartphone brand ZTE has agreed to expand its partnership with AFL side Carlton, and long-term club sponsor Visy has also renewed. Read more
Football Federation Victoria launches new networking program Friday, 27 Nov 2015 Football Federation Victoria hopes a new corporate business network will work as a sponsor pipeline and help capitalise on record participation rates in the state. Read more
