Cowboys ride loss of sponsors to post record commercial growth
North Queensland has overcome high sponsor churn last season to move into the top-four sponsorship revenue-generating teams in the NRL.Read more
North Queensland has overcome high sponsor churn last season to move into the top-four sponsorship revenue-generating teams in the NRL.Read more
Virgin Australia will return as the official airline of the National Basketball League in another key partnership for the sport.Read more
All six of the Australian Baseball League's franchises will start the 2015-16 season with a title partner, with the Melbourne Aces and Sydney Blue Sox each locking in naming rights sponsors.Read more
The newly-rebranded Western Sydney University has agreed a long-term partnership extension with the A-League's Western Sydney Wanderers.Read more
Cricket Australia's new centralised hospitality sales model has put a major dent in the Western Australian Cricket Association's commercial income, but strong performances by the Perth Scorchers helped the WACA to a sizeable profit.Read more
Harvey Norman has continued its recent focus on women's sport, signing a multi-year deal as major sponsor of the pioneering all-female entry to the Bathurst 1000.Read more
A strong season for Cricket Victoria's Big Bash franchises helped the association to a profit of almost $1.5m, with sponsorship revenue growing by 9% to more than $3m in 2014-15.Read more
> Knights confident of retaining principal partner
> Rugby League World Cup to recruit top commercial staffer
> Australian Government kick-starts $1.7m philanthropy venture
> Basketball Australia, NBL land supply deals
> Prodrive Racing upgrades ties with two sponsors
> Mack Trucks to take over title duties on Nissan's #99Read more
Marketing campaigns from Volkswagen, iiNet and Victoria Bitter are among the shortlisted entries for the Australian Marketing Institute Award's best sponsorship category.Read more
The Extreme Sailing Series, a significant world sailing competition, has appointed a local agency to oversee sponsor acquisition and manage activations for its Sydney event.Read more