Blackmores eyes Asian sales boost through Open partnership Monday, 16 Nov 2015 Publicly-listed health supplements giant Blackmores has signed on as a major partner of the Australian Open in another sign that Tennis Australia's strategic focus on Asia is bearing fruit. Read more
Japan's Super Rugby entry entices Daikin to Tahs Monday, 16 Nov 2015 Daikin has stepped into the top slot at the NSW Waratahs, following the restructure of former front-of-jersey sponsor Volvo's deal. Read more
Tennis moves to No 1 after sponsorship surges Monday, 16 Nov 2015 Tennis Australia's sponsorship revenue increased by almost 50% during the 2015 financial year to $66 million, making it biggest earner of sponsorship revenue in Australia. Read more
Raft of new sponsors for Water Polo event Friday, 13 Nov 2015 Water Polo by the Sea has signed a swag of new alliances, including a first presenting partner in coconut water brand Coco Joy. Read more
AFL appoints new digital sales boss as online presence surges Friday, 13 Nov 2015 The AFL has appointed former Fairfax sales director Adam Richardson as head of commercial, replacing Matt Connell who has taken up a new position at brand agency, Team Epic. Read more
Storage group on a roll with new sponsorships Friday, 13 Nov 2015 Brisbane Heat has become the first Big Bash team to secure a coaching partner, with prolific sponsor National Storage joining the franchise in the category. Read more
Tahs take jersey-front back to market after Volvo restructures Thursday, 12 Nov 2015 Volvo will shift from the NSW Waratahs jersey-front to a range of new assets under a radically restructured renewal with the Super Rugby side. Read more
Richmond caps off record year with National Storage signing Thursday, 12 Nov 2015 AFL side Richmond has secured a long-term partnership with self-storage chain National Storage and will post a second consecutive year of record sponsorship revenue. Read more
PGA deal and new champagne label continue Crush momentum Thursday, 12 Nov 2015 Australian wine distributor Crush Fine Wines has won a host of new distribution deals and signed a long-term pourage rights agreement for the Australian PGA Championship. Read more
"Challenging" sponsorship climate contributes to Tropfest downfall Thursday, 12 Nov 2015 One of Australia's largest cultural events, film festival Tropfest, has been cancelled amid a difficult sponsorship market, according to founder John Polson. Read more
