Technology focus reaps Intel partnership for Opera House
The Sydney Opera House has struck its first-ever naming rights deal with computer-tech brand, Intel. The chip maker is to take title rights at the Sydney icon's broadcast studios.Read more
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Chemist Warehouse the first to sponsor new-look NBL
Chemist Warehouse has continued its prolific sponsorship roll-out, signing on as the first official partner of the newly-rebranded National Basketball League.Read more
Strong sponsor support boosts FFA digital revenue
After its first year, Football Federation Australia's new digital strategy resulted in a 72% upswing in online revenue and sponsors have been quick to embrace the concept, says FFA head of commercial, Luke Bould.Read more
Volleyball Australia appoints chief commercial officer
Former Sydney Kings general manager Rod Harys has been appointed as Volleyball Australia's first chief commercial officer as the sport looks to capitalise on next year's Olympics.Read more
Volvo to take Waratahs HQ title but no word yet on team jumper
Volvo will replace IBM as naming rights sponsor at the NSW Waratahs' club headquarters but the car-maker is yet to confirm it will remain as front-of-jersey partner into next season.Read more
Sydney FC expands ties with two sponsors
Sydney FC has continued to build its commercial momentum in the lead-up to the new A-League season, upselling a pair of sponsors to key assets.Read more
Digital-streaming service partners with Australian film awards
The Australian Academy of Cinema and Television Arts has secured Presto as presenting partner as part of the academy's new broadcast deal with the streaming service's part-owner, Seven.Read more
Hyundai kicks off first direct, club-level football deal
Hyundai is to join up with Perth Glory for the coming A-League season – its first major partnership with a club in the competition to which it holds naming rights.Read more
Colgate rolls out sponsorship campaign to promote new toothpaste
Colgate has signed new partnerships with Melbourne Spring Fashion Week and the Australian Turf Club's Sydney Spring Racing Carnival to promote its Optic White range of dental products.Read more
Qantas extends long-term Wallabies agreement
Qantas has renewed and expanded its naming rights partnership with the Australian Rugby Union until 2020.Read more
