Confectionery giant Mondelez will use a new partnership with the Australian Olympic Committee to promote up to seven of its brands, including Cadbury and Oreo, as the AOC nears its $40m sponsor target.Read more
Priceline Pharmacy has netted a long-term renewal with Netball South Australia and the Adelaide Thunderbirds, expanding its partnership to include naming rights to the Netball SA Stadium.Read more
BankMecu will use its Melbourne Fringe Festival naming rights as a platform to promote its new brand, Bank Australia, which it will transition to later this month.Read more
The NBL has beefed up its sales team and new general manager Jeremy Loeliger says a raft of potential sponsors are keen to back the sport – contingent on a new media deal currently being negotiated with a range of broadcasters.Read more
Surfing Australia has partnered with Lion's XXXX Summer Bright Lager, making it the first national sporting body to replace its Federal Government 'Be the Influence' anti-alcohol funding with an alcohol sponsor.Read more
The Victorian Government has announced it will unite its "confusing and disparate branding", including its tourism and major events agencies, under a single brand for the first time.Read more
Tennis Australia will invest its rapidly-growing revenue streams into a range of engagement initiatives, including doubling the size of the Australian Open precinct and partnering with entertainment brands to bring new fans to the sport, says commercial director Richard Heaselgrave.Read more
The Gold Coast's 2018 Commonwealth Games will appoint a pair of senior sponsorship managers as it looks to attract up to $100 million in sponsorship revenue.Read more
Sydney FC has signed a new sponsor across two key apparel positions for its W-League team, with the public interest generated by the recent Women's World Cup assisting the deal, according to CEO Tony Pignata.Read more
The Nine Network has secured a chunk of streaming rights to the NRL's marquee games as part of its bumper new broadcast deal, in a move which raises questions about the code's naming rights and digital partnership with Telstra.Read more
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