AFL reshuffle bridges gap between commercial and marketing
The AFL's brand and marketing insights division will in future report to the League's head of commercial, Darren Birch, as part of a wider management restructure.Read more
More latest news - page 965
Steadfast steps up to Roar jersey front
The Brisbane Roar has upgraded insurance broker Steadfast to serve as its principal partner for the coming A-League season, replacing long-serving front of jersey sponsor, The Coffee Club.Read more
Samsung's SlideLiner sweeps sponsorship marketing awards
Samsung's SlideLiner rugby union activation, conceived by Traffik, has taken home three awards at the Australian Promotional Marketing Association awards night, including best sponsorship tie-in campaign.Read more
Women's-only obstacle event secures fitness partner
Women's gym chain Fernwood Fitness has signed on as an inaugural sponsor of Tough Mudder spin-off event Mudderella, which will launch in Australia in November.Read more
Erebus bags major sponsor for Kuala Lumpur race
Erebus Motorsport has become the first V8 Supercars outfit to capitalise on the Championship's exhibition race in Malaysia, signing a one-off partnership with a solar-power firm.Read more
Broadcast talks "progressing" as NBL launches rebrand
The National Basketball League has launched a comprehensive rebrand with a new website and logo, and league manager Jeremy Loeliger says broadcast discussions are also moving ahead.Read more
SCG Trust awards hospitality contract to MatchPoint
The Sydney Cricket & Sports Ground Trust, the managing body of the SCG and Allianz Stadium, has signed a seven-year renewal of its exclusive hospitality agreement with the MatchPoint Group.Read more
Malthouse Theatre boosts sponsorship team
Melbourne's Malthouse Theatre has bolstered its sponsorship and philanthropy team, with former Melbourne Fringe chief executive Jayne Lovelock joining as development manager.Read more
Australian Open deal completes Accor's sponsorship suite
Sponsorship deals generate up to 10% of hotel giant Accor's business in Australia, according to COO Simon McGrath, who says the brand's new Tennis Australia agreement will bolster its Asian ties and loyalty program.Read more
Compensation lawyers battle it out in NRL
A third of NRL teams now have compensation law partners after Brydens signed its third partnership in the code with the Sydney Roosters.Read more
