The board of besieged Western Australian government agency Healthway has confirmed more than $2.5 million in sponsorship deals but will not sign long-term deals until its new management is finalised.Read more
Access to Australia's "sports-crazy" market through football team Melbourne City was a key factor in brands such as Nissan and software firm SAP partnering globally with the team's owner, City Football Group, according to the group's commercial director Omar Berrada.Read more
The Northern Territory Government has committed $1.3m to sponsorship in 2015-16 and also plans to increase its use of collaborative marketing campaigns, such as its 'Million Dollar Fish' promotion, which is underwritten by corporate sponsors.Read more
The Perth Wildcats NBL franchise has renewed key backer P&N Bank and signed a new deal with a West Australian dental brand.Read more
Repucom has expanded its Australian operations, appointing former NRL chief of strategy, Shane Mattiske, to sit alongside current boss Guy Port as joint-managing director.Read more
Audi will support its International Champions Cup naming rights deals with one of its biggest leveraging campaigns as it continues to roll out a new mass-market partnerships strategy.Read more
> Broadcast deal likely to come before sponsorship: NBL
> Roosters secure late-season deal
> ACMI adds first experiential executive
> Australian sporting legends agree ambassadorial duties
> Queensland pumps up cultural spending
> V8 Utes sign new oil partnerRead more
Creative Partnerships, the federal agency for private investment in the arts, has announced the return of its 'Plus1' matched funding program, with more than $1 million available.Read more
Swimming Australia has secured a new partnership agreement, recruited a senior AFL marketer as its new general manager - marketing and kicked off the hunt for a chief commercial officer.Read more
McDonald's has renewed its naming rights sponsorship of the West Australian Football League after its first year of integrated broadcast sponsorship helped viewership to double.Read more
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