Splendour in the Grass has assembled its biggest haul of brand partners ahead of its 2015 edition, including Telstra's largest-scale live music play and a host of further activations.Read more
The resurgence of the Newcastle Jets has continued with the signing of Greater Building Society as a major community partner, while the A-League side is also inching closer to securing a co-major sponsor.Read more
The Victorian Government will sponsor the AFL's 2015 Multicultural Round, while a swag of blue-chip corporates will also support the jointly-promoted diversity campaign.Read more
Australia is set for an unprecedented influx of major sporting and cultural events, with the budgets of the Victorian, NSW and Queensland major event agencies being boosted by tens of millions of dollars in 2015-16.Read more
The Cronulla Sharks' general manager - marketing and commercial, Steve McGee, has left the club as part of a wider staffing shake-up by CEO Lyall Gorman.Read more
The Melbourne International Film Festival has signed Metro Trains as its first-ever principal partner, with the alliance to be heavily promoted across the Metro network.Read more
Sponsors can improve brand sentiment in the long term by remaining loyal to troubled sporting clubs, rather than cutting ties and turning their backs, according to the CEO of prolific sports sponsor Hostplus.Read more
A full suite of sponsors will return to the second year of the Cadel Evans Great Ocean Road Race and organisers expect further growth after strong broadcast and attendance figures in the race's inaugural year.Read more
Samsung has unveiled a new short film to promote its World Surf League partnership, featuring brand ambassador Sally Fitzgibbons.Read more
Online auto marketplace Carsales.com.au has shed a "team agnostic" view of sponsorship which held it back from large-scale sponsorship campaigns, according to director - automotive, Chris Polites.Read more
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