Motor oil brand Castrol will not renew its naming rights partnership with the Australian Rugby Union's Rugby Championship, leaving this season's domestic test series tour without a major backer.Read more
Sponsorship and activation campaigns from ApolloNation, Traffik, Gemba and Graffiti have all made the Australian Promotional Marketing Association's 2015 Star Awards shortlist.Read more
Gemba has won the sponsorship strategy and activation business of major FMCG player Sanitarium Health & Wellbeing after a competitive pitch.Read more
Health insurance giant Bupa will implement a new sponsorship strategy after giving up its major branding with the Hawthorn Hawks, shifting from awareness towards health and wellbeing content.Read more
The economic impact of the Cricket World Cup and Asian Cup tournaments has vindicated a major events platform that will only grow through the government's new Sporting Diplomacy program, according to Tourism Australia chief John O'Sullivan.Read more
Google has backed the Sculpture by the Sea art exhibit through an investment by its arts-digitalisation program, the Google Cultural Institute.Read more
The Sydney Swans AFL side is confident a major restructure of its commercial team and increased investment in sponsor servicing will help to maintain its rapidly-growing sponsorship portfolio.Read more
Samsung, Crown Resorts and Nike are among the second wave of blue-chip brands to partner with the International Champions Cup football tournament, which will host football royalty at the MCG.Read more
Cricket Australia has revealed the full economic impact of this summer's Cricket World Cup, with a major study finding almost a quarter of the tournament's one million paying attendees were overseas visitors.Read more
Sydney FC has recorded strong growth in sponsorship revenue for the fourth consecutive year, and CEO Tony Pignata has challenged A-League clubs to sustain upward growth in preparation for a new broadcast rights deal.Read more
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